Senior Marketing Analyst - Swindon

The National Trust; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

An environmental organization based in England seeks a Senior Marketing Analyst to enhance marketing performance through detailed analysis and reporting. You will be instrumental in measuring campaign effectiveness across various channels and developing a strategic Marketing Intelligence roadmap. Strong statistical and analytics skills are essential, as is the ability to communicate insights effectively. This role offers a comprehensive package including a pension scheme, flexible working, and employee discounts.

Benefits

Substantial pension scheme

Free entry to National Trust places

Rental deposit loan scheme

Season ticket loan

EV car lease scheme

Gym memberships discounts

Holiday allowance up to 32 days

Qualifications

• Strong knowledge of statistical tools such as R, Python, SPSS, Alteryx or SAS.
• Expert knowledge of analytics tools such as Tableau and Adobe Analytics.
• Proven experience in tactical marketing analytics and ROI estimates.

Responsibilities

• Provide marketing teams with insights on KPIs and performance.
• Measure effectiveness of multichannel marketing campaigns.
• Develop Marketing Intelligence roadmap for improvements.

Skills

Statistical tools (R, Python, SPSS, Alteryx, SAS)

Analytics tools (Tableau, Adobe Analytics, Salesforce Marketing Intelligence)

Marketing attribution and measurement methods

Tactical marketing analytics

Presentation skills

Team collaboration

Marketing channel data knowledge

Job description

Job Details Senior Marketing Analyst - SwindonSummary

Important notice

What it's like to work here

You’ll be part of a collaborative and forward-thinking marketing team that values curiosity, creativity, and clarity. Reporting to the Head of Performance Marketing, you’ll work closely with analysts and channel managers across the Trust, contributing to a culture that champions learning, inclusivity, and sustainability. Your contractual location will be our head office in Swindon, however there will be an opportunity to explore and agree hybrid working arrangements which strike the right balance for you and the Trust. The role will involve travel to our head office to meet with stakeholders and to carry out work.

What you'll be doing

This role is responsible for providing marketing teams with clearly attributed views of the progress we are making against our marketing and audience objectives and performance KPIs across the full funnel of marketing activity. As a skilled analyst, you will measure and evaluate the effectiveness of the National Trust's multichannel marketing campaigns. Your reports and analysis will enable marketing specialists to make informed decisions about spend and efficiency. You will also be the key business owner of Salesforce Marketing Intelligence, responsible for developing the Marketing Intelligence roadmap to continuously improve the Trust’s measurement abilities. Working with specialists across paid and owned marketing, you will help stakeholders understand their reporting and analysis needs, providing advice and solutions and constructively challenging preconceived notions. Your expert but collaborative approach will ensure performance analysis underpins marketing planning and decision-making, giving the wider organisation confidence in marketing’s approach.

Who we're looking for

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below –

• Strong knowledge of statistical tools such as R, Python, SPSS, Alteryx or SAS.
• Expert knowledge of analytics tools such as Tableau, Adobe Analytics, Salesforce Marketing Intelligence (Datorama).
• Strong knowledge of different methods of marketing attribution and measurement (first touch, last touch, linear, time decay, marketing mix modelling).
• Ability to identify the need, lead and undertake analysis to inform marketing performance improvement.
• Proven experience in tactical marketing analytics such as marketing mix modelling, campaign performance analysis, ROI estimates, lifetime value.

Additional criteria for all other applicants

• Good presentation skills + the ability to communicate issues to an audience who may have little analytical background.
• Ability to collaborate and work as part of a team, sharing learnings and ideas, and to build collaborative relationships with stakeholders.
• Expert knowledge of marketing channel data across direct, digital, social, paid, PR and other popular channels.

The package

• Substantial pension scheme of up to 10% basic salary.
• Free entry to National Trust places for you, a guest and your children (under 18).
• Rental deposit loan scheme.
• Season ticket loan.
• EV car lease scheme.
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts.
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible.
• Employee assistance programme.
• Free parking at most Trust places.

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