Senior Marketing Analyst - Acquisition

William Hill; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A progressive marketing analytics firm in London seeks a Senior Analyst to lead a team in analyzing marketing campaign data and driving strategic insights. The ideal candidate will have strong analytics skills and significant experience in marketing analytics. This role features a competitive salary, hybrid working options, and various employee benefits including comprehensive healthcare and well-being support.

Benefits

Industry-leading maternity and paternity leave

Discounts at high-street retailers

Competitive salary and pension

Access to gym discounts

Comprehensive healthcare benefits

Paid time off for caring responsibilities

Qualifications

• Extensive experience in advising on spend allocation.
• Experience with online/offline marketing data analysis.
• Ability to turn data into actionable insights.

Responsibilities

• Lead a team of analysts for optimal business support.
• Inform dashboard development based on marketing needs.
• Ensure data is utilized to optimize global marketing spend.
• Embed data usage for optimizing global marketing spend.

Skills

Analytics skills

Experience in Marketing analytics

Understanding of digital marketing data

Understanding of digital marketing data

Education

Degree in Data Science, Statistics, Mathematics

Job description

At evoke, data is at the core of how we connect with our customers, and we're looking for a Senior Analyst in Marketing Analytics to help us take that to the next level. In this role, you'll dive deep into campaign performance, customer behaviour, and marketing effectiveness to deliver insights that shape strategy and drive measurable results. Working closely with marketing, digital, and commercial teams, you'll turn data into clear, actionable stories that make a real business impact.

What you will be doing

• Lead a small team of onshore and offshore analysts to ensure optimal business support and value creation where possible
• Ensure positive engagement of the team through development plans and other means
• Partner with the marketing analytics team to prioritise analytical requests and opportunities for optimisation
• Inform the dashboard development roadmap by gathering requirements from the marketing analytics team
• Inform new ways to cut data to narrate business performance aligned to stakeholder and business objectives
• Embed a regular way of working within the Performance Marketing analytics space to ensure data is being exploited to optimise marketing spend across the globe
• Partner with the Performance Marketing team to understand reporting and dashboard requirements

Who we are looking for

• Have excellent analytics skills and extensive experience working in a Marketing analytics role where large volumes of online/offline marketing data are processed and analysed
• Extensive experience in advising on spend allocation and informing digital marketing strategies to commercial and financial stakeholders
• Understanding of data generated from digital marketing platforms and marketing agencies
• A degree in a relevant field (e.g., Data Science, Statistics, Mathematics, Computer Science, Business Analytics, Economics)

What we offer

• Family Support: Industry‑leading maternity and paternity leave and paid time off if you have caring responsibilities.
• Perks and discounts: Discounts at a range of high‑street retailers
• Financial: Competitive salary, pension, and bonus schemes.
• Health & wellbeing: Tools and services to help support your well‑being, including support with mental health and financial education. You will also have access to gym discounts and our cycle‑to‑work scheme.
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face‑to‑face collaborative team time – and the chance for a coffee and a catch‑up!
• Healthcare: We prioritise your health and well‑being, offering comprehensive healthcare benefits (or a cash alternative).
• Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind.

More about evoke

We're a business that embraces change and progress. With a rich history behind us, we've learned a lot and have led the industry in many ways. Now part of evoke, we are marking a new sense of purpose, direction and ambition for the business.

Our culture is all about creating great experiences, for both our customers and our people. You'll benefit from flexibility and trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you. By investing in you, we'll raise our game. Across all that we do, we aim for excellence, encourage creativity, and have fun.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!

Business evoke