Senior Manager of Marketing

Enterprise AI decisioning and workflow automation platform; United Kingdom; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading enterprise software company is seeking a Senior Manager of Marketing in Reading, UK. This position involves leading strategic marketing initiatives and managing a team. The ideal candidate should have over 10 years of regional marketing experience, a Bachelor’s degree in Marketing or a related field, and strong proficiency in digital marketing and analytics. The organization fosters an inclusive culture, supporting employee growth and offering competitive benefits.

Benefits

Competitive global benefits program

Continuous learning and development opportunities

Innovative and fun work environment

Qualifications

• Over 10 years of marketing experience in client-facing roles.
• Strong experience in enterprise software marketing.
• Proficiency in Account-Based Marketing (ABM).

Responsibilities

• Lead marketing initiatives across the assigned region.
• Manage and develop a team of three marketing professionals.
• Execute demand generation campaigns and optimize performance.

Skills

Strategic marketing

Communication

Planning

Digital marketing

Analytical skills

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing automation tools

MS Office

Google Analytics

Job description

Career Opportunities: Senior Manager of Marketing (22755)

Requisition ID22755-Posted -United Kingdom-Reading

Our EMEA Regional Marketing team is responsible for driving global engagement at scale through the development and execution of region wide, vertical- and account-specific marketing campaigns; the development and activation of offering led growth programs, and high-end events, with the ultimate goal of making selling easier and being the voice of marketing to our GTM teams in region.

As the Senior Marketing Manager (North), you’ll lead strategic marketing initiatives across your region and assigned industry, helping shape Pega’s brand presence and drive growth. You’ll design and execute demand generation campaigns, deliver Account-Based Marketing for key strategic accounts, and align marketing efforts with regional business goals to grow pipeline and ACV. This role blends strategic planning with hands‑on execution and cross‑functional collaboration. You’ll also manage and develop a team of three, fostering high performance and impact.

What You’ll Do at Pega:

• Act as the marketing lead for your region, representing marketing across the GTM organization.
• Develop and execute a comprehensive regional marketing plan aligned to business goals and pipeline growth.
• Lead multi-channel demand generation campaigns and ABM programs for top strategic accounts.
• Partner with sales to build account-based marketing plans using Target Organization Plans (TOPs).
• Deliver regional marketing programs including brand, thought leadership, PR, and digital execution.
• Manage and optimize regional events, leveraging global standardization.
• Implement always‑on nurture marketing for both new and existing accounts.
• Collaborate cross‑functionally with EMEA teams, sales leadership, and corporate marketing.
• Use data and analytics to measure impact, optimize performance, and report ROI.
• Inspire and manage a team of three, fostering innovation and sharing best practices across regions.

Who You Are:

You excel at working with a diverse set of functions and levels and leading the group to consensus on a plan that will serve the priorities of the programs for the region. You also need to be an excellent multi‑tasker, able to juggle competing priorities and appropriately manage the expectations of stakeholders.

What You’ve Accomplished:

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, or related field
• 10+ years of experience in Marketing and/or client‑facing roles, with proven track record in regional marketing
• Managing people
• Prior experience in enterprise software marketing
• Strong strategic marketing, communication, and planning skills
• Proficiency with marketing automation tools, MS Office, Excel, PowerPoint, social collaboration tools, LinkedIn, Twitter, Google Analytics
• Strong digital marketing experience and ABM expertise
• Excellent written and verbal communication skills
• Strong analytical skills and demonstrated ability to leverage data to influence strategy and decision‑making
• Gartner Analyst acclaimed technology leadership across our categories of products
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program inclusiveofpay + bonus incentive, employee equity in the company

#LI-AB3

AI in Action – Pega embraces the power of artificial intelligence. We encourage all employees to actively engage with AI technologies and continually explore ways to responsibly integrate AI into our products and processes.

Culture –At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.

We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.

As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

Export Compliance –For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.

Accommodations –If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.