Senior Manager, Marketing Analytics

Simply Business; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent business service provider in Greater London is looking for a Senior Manager of Marketing Analytics. In this strategic role, you will lead the marketing analytics framework, providing actionable insights that influence key decisions across various channels. Ideal candidates have proven experience in data analytics, strong SQL skills, and are excellent communicators capable of translating complex findings to executive audiences. Join us in empowering small businesses and make a significant impact.

Qualifications

• Proven experience as a Data Analyst, Data Scientist, or Strategic Marketing Analyst.
• Strong proficiency in SQL and familiarity with Python/R for analysis.
• Hands-on experience with marketing attribution models (MMM, MTA).
• Able to clearly communicate complex data insights.

Responsibilities

• Lead the unified measurement framework for marketing.
• Deliver analyses to influence marketing channel plans.
• Collaborate with data teams to operationalize models.
• Design and interpret A/B tests.
• Use Google Analytics for site performance insights.
• Present findings to cross-functional teams.

Skills

Data analysis

SQL

Marketing analytics

Statistical analysis (Python/R)

A/B testing

Data visualization (Looker/Tableau)

Communication

Tools

Google Analytics

Salesforce

Job description

Here’s what you’ll be doing:

As the Senior Manager of Marketing Analytics, you will be the strategic leader responsible for driving data analysis and actionable insights. This is a truly embedded role defined by deep ownership, keeping you tightly connected to targeting, creative, and our Martech infrastructure. You will drive the next phase of data and analytics for marketing, elevating our measurement frameworks to unlock growth.

While this role is based in the UK, you will be dedicated to supporting our US business. To collaborate effectively with your transatlantic colleagues, you will need to work US hours (2pm – 10pm UK time) at various points throughout the week. You will operate with high autonomy in a high‑pace, agile environment, owning the delivery of strategic insights. Your work will champion data literacy and best practices as part of a much broader data and analytics team. Ultimately, you will help us maintain the focus of a small company with a big idea: introducing simplicity, choice, and value to the small businesses we protect.

As our Senior Manager, Marketing Analytics, you’ll:

• Lead and bring to life our unified measurement framework, pulling together MMM, MTA, and experiments to support informed spend decisions.
• Proactively deliver high‑value analysis to directly influence marketing channel plans across email, SEO, paid channels, and more.
• Partner with Data Science and Data Engineering teams to operationalize complex models and features.
• Design, execute, and interpret A/B tests and multi‑variate experiments to rigorously measure the causal impact of multi‑channel strategies.
• Champion the usage of Google Analytics alongside internal site data to drive insights on site performance.
• Present strategic findings and actionable recommendations to cross‑functional teams and executive‑level stakeholders.

We’re looking for someone who is:

• Experienced as a Data Analyst, Data Scientist, or Strategic Marketing Analyst, with a demonstrable track record of driving significant business value.
• Expert in SQL with a strong working knowledge of a statistical language (Python/R) for advanced analysis and modelling.
• Deeply knowledgeable in marketing analytics, including hands‑on experience with attribution models (MMM and MTA) as well as LTV predictions.
• Proficient in marketing analytics systems (e.g., GA4, Salesforce) and data visualization tools like Looker or Tableau.
• An exceptional communicator able to translate complex statistical findings into clear, strategic narratives for executive audiences.
• Able to proactively challenge the status quo and influence decision‑making at the senior leadership level.

(We know it’s tough, but please try to avoid the confidence gap. You don’t have to match all the bullet points above to be considered for this role.)

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

Ready to help us empower small businesses? Apply today