Senior Manager, Customer Marketing & Strategic Content, Splunk

Cisco Systems; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

A leading technology company is seeking a Senior Manager for Customer Marketing & Strategic Content. The role involves leading the EMEA marketing strategy, managing a team, and enhancing customer advocacy initiatives. The ideal candidate has over 7 years in customer marketing and strong leadership skills. Join a dynamic team to drive impactful marketing solutions across multiple channels.

Qualifications

• 7+ years of experience in customer marketing, content marketing, or thought leadership.
• Expertise in managing EMEA regional programs and localization.
• Proven leadership skills with experience building high-performing teams.

Responsibilities

• Lead customer advocacy and thought leadership strategy for EMEA.
• Manage team of regional marketers to execute marketing vision.
• Oversee regional customer advocacy program and storytelling strategy.
• Collaborate with global content marketing for regional relevance.
• Define metrics for advocacy and thought leadership programs.

Skills

Customer-centricity

Storytelling

Integrated marketing campaigns

Project management

CRM and analytics tools

Fluent in English

Fluency in French and/or German

Job description

Senior Manager, Customer Marketing & Strategic Content, Splunk

Meet the Team

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

Your Impact

Strategy Development & Execution

• Take the reins on our customer advocacy and thought leadership strategy for EMEA! Craft regional plans that blend big global themes with local flavour, think customer stories, original content, and a strong pulse on what matters in your market.
• Be the ultimate connector, work hand-in-hand with global advocacy, marketing, and sales to make magic happen. Swap best practices and share resources.
• Sync up with the global content team, bringing EMEA’s insights to the table and making sure our content lands just right in the region.
• Lead and motivate your team of two regional marketers, empowering them to bring our thought leadership and customer marketing vision to life.
• Oversee budgets for customer advocacy and content programs, ensuring resources are allocated effectively to maximise impact and results.

Customer Advocacy

• Own and drive the regional customer advocacy program, partnering with sales and customer success to identify, build, and strengthen relationships with our standout customer advocates.
• Develop and embed a customer storytelling strategy that features authentic customer voices and success stories across all regional campaigns and channels.
• Hunt down, polish, and share powerful customer stories, testimonials, case studies, and speaker opportunities that spotlight real value and spark engagement.

Thought Leadership & Content Creation

• Collaborate with the global content marketing team to keep our strategy sharp and our content regionally relevant.
• Lead quarterly thought leadership launches (like “State of Observability” and “Cost of Downtime”), driving awareness, demand, and customer engagement.
• Build a content program for CXO engagement—think French and German podcasts, Perspectives pieces, sponsored content, and more. Make sure executive engagement programs (EBC, CBC, ESP) are powered by top-notch thought leadership.
• Team up with regional content marketers to ace the EMEA localisation and translation strategy, delivering standout content for France and Germany

Program Impact & Continuous Improvement

• Set the bar for success - define, track, and share the metrics that matter for advocacy and thought leadership programs.
• Monitor participation, business impact, and feedback. Use what you learn to keep our initiatives fresh, relevant, and impactful.

Requirements: What You Bring to the Table

Education & Experience

• You’ve got 7+ years of experience in customer marketing, content marketing, or thought leadership.
• You know EMEA inside and out, especially when it comes to managing regional programs, nailing localisation, and communicating across cultures.
• You’re a proven leader with a knack for building and inspiring high-performing teams.

Skills & Knowledge

• You live and breathe customer-centricity,always championing customer needs and weaving their insights into every program.
• You’re a master storyteller who can create and edit compelling content across every channel (written, video, audio, you name it).
• You know how to connect, influence, and rally teams and stakeholders at every level.
• You’ve run integrated marketing campaigns and love getting creative with advocacy and influencer programs.
• You are highly organised and adept at managing multiple projects simultaneously.
• You’re fluent in English (fluency in French and/or German is highly desirable!)
• You know your way around marketing CRMs and analytics tools
• You’re data-driven, always tracking, analysing, and optimising to make sure programs hit the mark.

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Cisco is an affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.