Senior Lifecycle & Retention Lead (Personalisation)

Trinny London; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A prominent beauty brand based in Greater London is seeking a Senior Lifecycle Manager to define and drive the strategy for customer lifecycle marketing across Email, SMS, and Direct Mail. This role involves collaboration with multiple teams to maximize customer retention and lifetime value. Candidates should have demonstrated experience in customer retention, personalisation strategies, and strong data analysis skills. This position offers a hybrid working model and a comprehensive benefits package including an annual product allowance.

Benefits

25 days holiday

£500 annual product allowance

Pension scheme

Hybrid working

Annual training budget

Qualifications

• Demonstrable experience in customer retention.
• Experience in a DTC retailer or beauty brand.
• Experience in defining advanced personalisation.

Responsibilities

• Own and drive marketing campaigns across retention channels.
• Define and execute strategic roadmap for Email/SMS/DM.
• Lead strategy for advanced Personalisation across channels.

Skills

Customer retention

Data analysis

Communication

Project management

Collaboration

Job description

A prominent beauty brand based in Greater London is seeking a Senior Lifecycle Manager to define and drive the strategy for customer lifecycle marketing across Email, SMS, and Direct Mail. This role involves collaboration with multiple teams to maximize customer retention and lifetime value. Candidates should have demonstrated experience in customer retention, personalisation strategies, and strong data analysis skills. This position offers a hybrid working model and a comprehensive benefits package including an annual product allowance.