Location
Flexible; preference for candidates based in a globally connected location supporting cross-regional collaboration.
Position Summary
This senior leadership role is responsible for driving sustainable growth through integrated marketing, demand generation, and customer acquisition strategies within a global, multi-market education organization. The position owns growth outcomes across acquisition, conversion, and market expansion, translating strategic priorities into measurable results.
The role works closely with cross-functional leaders to define market positioning, optimize the end-to-end customer journey, and scale growth across regions and programs. A core focus is enabling market-facing teams with clear messaging, consistent engagement frameworks, and effective tools to support growth initiatives worldwide.
Key Responsibilities
Growth Strategy & Leadership
- Develop and execute a global growth strategy aligned with revenue and expansion objectives.
- Advise senior leadership on market dynamics, growth opportunities, and risk considerations.
- Establish growth targets, forecasts, and performance indicators; monitor results and drive course correction.
- Identify, pilot, and scale high-impact growth initiatives across channels, regions, and offerings.
- Ensure growth practices are sustainable, ethical, and compliant.
Marketing & Market Positioning
- Lead brand positioning and messaging across digital and field-based channels.
- Oversee digital marketing, web platforms, paid media, communications, and events.
- Ensure marketing investments are performance-driven and tied directly to growth outcomes.
Market-Facing Enablement & Execution
- Lead acquisition and conversion strategy across markets.
- Design and continuously refine the customer journey from initial engagement through onboarding.
- Establish standards, content, and training for market-facing presentations and consultative engagement.
- Train and enable business development teams to deliver consistent, high-quality market-facing interactions.
- Participate selectively in key market engagements to model best practices and reinforce standards.
Performance & Analytics
- Monitor acquisition, conversion, and retention metrics to drive continuous improvement.
- Leverage data and insights to inform prioritization and strategic decisions.
- Partner with customer-facing and delivery teams to support long-term retention and success.
Team & Cross-Functional Leadership
- Build, lead, and develop a high-performing global growth organization.
- Drive alignment and accountability across distributed and matrixed teams.
- Establish operating rhythms, expectations, and performance standards.
Qualifications
- Bachelor’s degree required; advanced degree or equivalent leadership experience preferred.
- Senior leadership experience in growth, marketing, customer acquisition, or revenue-driving roles.
- Demonstrated success driving growth across multiple international markets.
- Proven ability to lead globally distributed teams and influence across functions and cultures.
- Strong analytical, strategic, and communication skills.
- Experience operating in complex, multi-market or platform-based environments.
- Willingness to travel internationally as needed for team enablement and market engagement.