Senior Industry Marketing Manager - Public Sector

Quantexa; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A decision intelligence company in London is seeking an Industry Marketing Manager for the Public Sector to develop global go-to-market strategies. You will lead marketing initiatives, conduct market research, and collaborate with cross-functional teams. The ideal candidate has strong Public Sector marketing expertise and a proven track record in B2B tech environments. This role offers a competitive salary and benefits.

Benefits

Competitive salary & company bonus

Private healthcare, life insurance & income protection

CycleScheme & TechScheme

Free Calm app subscription

Pension scheme with company contribution

25 days annual leave

Ongoing personal development opportunities

WeWork office space & company-wide socials

Qualifications

• Deep expertise in Public Sector marketing.
• Proven success in a high-growth B2B tech environment.
• Strong analytical mindset to guide strategic decisions.

Responsibilities

• Lead the development of global go-to-market strategies for the Public Sector.
• Conduct market research to monitor industry trends.
• Develop and execute ABM plans for strategic Public Sector accounts.

Skills

Public Sector marketing expertise

GTM strategy

Analytical mindset

Excellent communication skills

ABM and field marketing

Tools

Salesforce

HubSpot

Job description

The opportunity

We’re seeking an exceptionalIndustry Marketing Manager – Public Sector to help accelerate growth at one of the world’s most exciting and fast-growing decision intelligence companies. As part of the Product Marketing and Community team, you’ll play a pivotal role in raising awareness and driving pipeline momentum within the Public Sector, helping to position Quantexa as a market leader.

This is a rare opportunity to join a high-performing, award-winning team at a critical stage in Quantexa’s scale-up journey following its $175 million Series F funding round, which brought the company’s valuation to $2.6 billion.

Quantexa’s AI-powered Decision Intelligence Platform empowers public and private sector organizations to tackle complex challenges across financial crime, risk, fraud, customer intelligence, and data management.

What you’ll be doing.

• Lead the development of global go-to-market strategies and integrated marketing plans for the Public Sector, collaborating cross-functionally with industry leads, sales, product marketing, demand generation, and regional field teams to drive awareness and demand.
• Manage the Public Sector marketing calendar, coordinating all GTM activities
• Craft compelling positioning, messaging, and value propositions that resonate with Public Sector audiences and clearly articulate Quantexa’s differentiation.
• Conduct market research to stay ahead of industry trends, understand customer needs, and monitor the competitive landscape.
• Enable sales and BDR teams with tailored messaging, buyer personas, campaign assets, and training to improve engagement and conversion.
• Define the buyer journey and partner with the Demand Center to build targeted campaigns, selecting the most effective channels and ensuring consistent touchpoints, content, and CTAs throughout.
• Write short-form campaign copy as needed, including emails, landing pages, and banner ads using pre-defined templates.
• Support content creation for presentations, whitepapers, industry overviews, and proposals in collaboration with sales, partners, and industry leads.
• Partner with Alliance Sales and Marketing to shape and execute the Public Sector partner marketing strategy.
• Collaborate with Demand and Field Marketing to track and measure program performance, including costs, leads, and influenced/sourced opportunities.
• Develop and execute ABM plans for top strategic Public Sector accounts in partnership with sales and field marketing.
• Manage internal and external creative resources, including designers, writers, and agencies, to produce high-impact assets such as eBooks, videos, webinars, and whitepapers.
• Support local event strategy in partnership with Field Marketing, ensuring alignment with broader Public Sector campaign goals.
• Cultivate strategic relationships with Public Sector associations and membership organizations to unlock new opportunities and expand Quantexa’s influence.
• Deliver regular campaign performance updates to stakeholders, providing actionable insights and recommendations.

What you’ll bring.

• Deep expertise in Public Sector marketing, with a strong understanding of its unique challenges and opportunities.
• Proven success in a high-growth B2B tech environment, with experience in GTM strategy, positioning, and messaging.
• Excellent written and verbal communication skills, with the ability to influence and collaborate across all levels of the organization.
• Strong analytical mindset, capable of interpreting data to guide strategic decisions.
• Solid grasp of ABM and field marketing best practices, from strategy to execution.
• Familiarity with CRM, marketing automation, and sales enablement platforms (Salesforce, HubSpot, Showpad experience is a plus).
• A creative and proactive approach, with a hands-on attitude and a passion for driving impactful global marketing initiatives.

Our perks and quirks

What makes you Q will help you to realise your full potential, flourish and enjoy what you do, while being recognised and rewarded with our broad range of benefits.

We offer

• Competitive salary & company bonus
• Private healthcare, life insurance & income protection
• CycleScheme & TechScheme
• Free Calm app subscription (#1 app for meditation, relaxation & sleep)
• Pension scheme with 6% company contribution (when you contribute 3%)
• 25 days annual leave (plus the option to buy up to 5 extra days) + your birthday off!
• Ongoing personal development opportunities
• WeWork office space & company-wide socials

Our mission

We have one mission. To help businesses grow. To make data easier. And to make the world a better place. We’re not a start-up. Not anymore. But we’ve not been around that long either. What we are is a collection of bright, passionate minds harnessing complexities and helping our clients and their communities. One culture, made of many. Heading in one direction – the future.

It\'s all about you

Quantexa is proud to be an Equal Opportunity Employer. We’re dedicated to creating an inclusive and diverse work environment, where everyone feels welcome, valued, and respected. We want to hear from people who are passionate about their work and align with our values. Qualified applications will receive consideration for employment without regard to race, colour, ancestry, religion, national origin, sex, sexual orientation, gender identity, age, citizenship, marital status, disability, or veteran status. Whoever you are, if you’re a curious, caring, and authentic human being who wants to help push the boundaries of what’s possible, we want to hear from you.

Internal pay equity across departments is crucial to our global compensation philosophy. Grade level and salary ranges are determined through interviews and a review of experience, education, training, knowledge, skills, and abilities of the applicant, equity with other team members, and alignment with market data.

Quantexa is committed to providing reasonable accommodations in our talent acquisition processes. If you require support, please inform our Talent Acquisition Team.

Start. don’t stop – Apply