Senior Implementation Analyst

M&S; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading retail company is seeking a Senior Implementation Analyst to own the Adobe Analytics implementation across its web and app properties. The role involves managing a small team of analysts, overseeing tagging processes, and ensuring high data quality. Candidates should have at least 2 years of experience with analytics tools like Adobe Analytics, as well as strong communication and documentation skills. This position is based in Greater London and offers an opportunity to positively impact company operations.

Qualifications

• At least 2 years of experience with enterprise level analytics tools.
• Experience writing tagging specifications and managing team workflow.
• Ability to manage multiple priorities and focus on data quality.

Responsibilities

• Own the end-to-end tagging process and team management.
• Oversee the team's backlog via Jira and improve efficiency.
• Gather requirements from various teams to understand reporting needs.
• Maintain documentation and quality of tagging specifications.
• Monitor data quality and address issues proactively.
• Configure and manage report suites in Adobe Analytics.

Skills

Experience with enterprise level analytics tools (GA4, Adobe Analytics)

Javascript

HTML

RegEx

Documentation skills

Team management skills

Communication skills

Tools

Adobe Analytics

Tealium

Jira

Job description

Job Description

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As a Senior Implementation Analyst for the Online Trading & Growth team you will own the Adobe Analytics implementation for all M&S web and app properties. You will manage a small team of implementation analysts responsible for the development and maintenance of the Adobe Analytics tracking across the M&S UK, ROI and International websites, in-store web apps and customer-facing iOS and Android mobile applications.

You will own the Tealium data-layer and will maintain a living data-dictionary and SDR for reference by users.

You and your team will also be called on to assist in the Tealium tag management process for implementing other 3rd party tags and providing cookie/consent-related information to the consent management team.

You will coach the Implementation Team, providing guidance and expertise and will manage their workflow (via Jira), enabling them to respond efficiently to tagging requests and related work.

The work serves the Fashion, Home, Beauty and Food teams as well as the In-Store Digital Experience team and you will need to be comfortable speaking to all levels of the business from engineers to senior stakeholders. Strong written and spoken communication skills are essential.

What you will doing

• Own the end-to-end tagging process
• Team management: Manage the small (currently 4) team of implementation analysts (including contractors), encouraging their development via training courses and 1:1 coaching
• Backlog management: Oversee the team's backlog via Jira, improving efficiency
• Requirements gathering: Work with Digital Analysts, Marketing, Trading, Merchandising, Personalisation and Growth teams, Product Owners and engineers to understand reporting requirements and make recommendations, based on business experience and balancing cost against benefit.
• Documentation: Own the templates for tagging specifications. Review specs written by the team and ensure a consistent high standard is maintained. Maintain a detailed, up-to-date data-dictionary
• Code Development: Oversee the custom code in Tealium tag management system, removing duplication and ensuring a consistent high standard is maintained.
• Site Performance: Work to improve website performance by reduction of code and adoption of best-practices. Monitor site performance and work with the Platforms team to identify opportunities for improvement
• Data-Quality: Monitor data quality and pro-actively highlight any issues, before they impact the business users (e.g. using Observepoint and Adobe Alerts)
• Adobe Analytics: Own the configuration of report suites including processing rules, classifications, etc. Own the management of user access to the tool

Who you are

• Technically experienced individual with at least 2 years of experience with an enterprise level analytics tool (GA4, Adobe Analytics, or similar), preferably in a retail environment.
• Experience writing extensions within a tag management tool (Tealium, Ensighten, Adobe Launch)
• Highly focussed on data quality and reliability and able to manage multiple priorities in day-to-day work
• Excellent documentation skills with proven experience of writing tagging specifications.
• Good communication skills. Able to explain technical concepts in layman's terms.
• Proficient in Javascript, HTML and RegEx