Senior Implementation Analyst

Marks and Spencer; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading UK retailer is seeking a Senior Implementation Analyst to manage the Adobe Analytics implementation for web and app properties. The role involves team leadership, backlog management, and collaboration with various teams to optimize reporting and data quality. Ideal candidates will have experience with analytics tools, tag management systems, and a strong background in JavaScript and HTML. Exceptional documentation and communication skills are crucial for this position.

Qualifications

• At least 2 years of experience with an enterprise-level analytics tool.
• Experience writing extensions within a tag management tool.

Responsibilities

• Own the end-to-end tagging process.
• Manage the small team of implementation analysts.
• Oversee team's backlog via Jira.
• Work with teams to understand reporting requirements.
• Own templates for tagging specifications.
• Monitor data quality and site performance.

Skills

Experience with analytics tools

Tag management

Javascript

HTML

RegEx

Communication skills

Documentation skills

Tools

Tealium

Adobe Analytics

Job description

Summary

As a Senior Implementation Analyst for the Online Trading & Growth team you will own the Adobe Analytics implementation for all M&S web and app properties. You will manage a small team of implementation analysts responsible for the development and maintenance of the Adobe Analytics tracking across the M&S UK, ROI and International websites, in-store web apps and customer-facing iOS and Android mobile applications.

You will own the Tealium data-layer and will maintain a living data-dictionary and SDR for reference by users.

You and your team will also be called on to assist in the Tealium tag management process for implementing other 3rd party tags and providing cookie/consent-related information to the consent management team.

You will coach the Implementation Team, providing guidance and expertise and will manage their workflow (via Jira), enabling them to respond efficiently to tagging requests and related work.

The work serves the Fashion, Home, Beauty and Food teams as well as the In-Store Digital Experience team and you will need to be comfortable speaking to all levels of the business from engineers to senior stakeholders. Strong written and spoken communication skills are essential.

What you will doing

• Own the end-to-end tagging process

• Team management: Manage the small (currently 4) team of implementation analysts (including contractors), encouraging their development via training courses and 1:1 coaching

• Backlog management: Oversee the team's backlog via Jira, improving efficiency

• Requirements gathering: Work with Digital Analysts, Marketing, Trading, Merchandising, Personalisation and Growth teams, Product Owners and engineers to understand reporting requirements and make recommendations, based on business experience and balancing cost against benefit.

• Documentation: Own the templates for tagging specifications. Review specs written by the team and ensure a consistent high standard is maintained. Maintain a detailed, up-to-date data-dictionary

• Code Development: Oversee the custom code in Tealium tag management system, removing duplication and ensuring a consistent high standard is maintained.

• Site Performance: Work to improve website performance by reduction of code and adoption of best-practices. Monitor site performance and work with the Platforms team to identify opportunities for improvement

• Data-Quality: Monitor data quality and pro-actively highlight any issues, before they impact the business users (e.g. using Observepoint and Adobe Alerts)

• Adobe Analytics: Own the configuration of report suites including processing rules, classifications, etc. Own the management of user access to the tool

Who you are

• Technically experienced individual with at least 2 years of experience with an enterprise level analytics tool (GA4, Adobe Analytics, or similar), preferably in a retail environment.

• Experience writing extensions within a tag management tool (Tealium, Ensighten, Adobe Launch)

• Highly focussed on data quality and reliability and able to manage multiple priorities in day-to-day work

• Excellent documentation skills with proven experience of writing tagging specifications.

• Good communication skills. Able to explain technical concepts in layman's terms.

• Proficient in Javascript, HTML and RegEx