Senior Finance Business Partner - Marketing & Loyalty

Retail Human Resources plc; Redditch; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A prominent retailer in Redditch is seeking a Senior Finance Business Partner to provide strategic financial analysis and guidance to key marketing leaders. The role involves translating complex data into actionable insights and requires a qualified accountant with a proven track record in commercial finance. The position emphasizes leadership, analytical skills, and strong communication to influence decisions. This role offers a competitive salary, hybrid working options, and opportunities for personal development.

Benefits

Annual discretionary bonus

Pension

Life assurance

25 days annual leave plus bank holidays

Employee discounts

Wellbeing and inclusion resources

Qualifications

• Experience in a fast-paced environment, partnering closely with Marketing functions.
• Demonstrated success in a senior commercial finance or business partnering role.
• Proactive, results-oriented mindset with strong resilience and adaptability.

Responsibilities

• Act as a trusted Senior Finance Business Partner to key stakeholders.
• Deliver first-class business partnering across various functions.
• Lead and develop a small team of finance professionals.
• Take ownership of controllable cost management across business areas.
• Lead the planning and delivery of annual budgets and forecasts.
• Monitor business performance through regular KPI reviews.
• Conduct rigorous financial evaluations of trials and business initiatives.
• Support investment decisions through business cases and appraisals.

Skills

Commercial finance expertise

Strong analytical skills

Excellent communication

Leadership experience

Education

Qualified accountant (ACCA, CIMA, ACA or equivalent)

Job description

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience, from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

The role

We’re looking for a Senior Finance Business Partner to join our dynamic Finance team. In this high-impact role, you’ll work closely with senior leaders within our Marketing and Loyalty teams to provide insightful financial analysis and strategic guidance that drives performance and supports key decision-making.

You’ll operate as a trusted advisor to senior stakeholders, translating complex data into clear, actionable insight. With loyalty and marketing investment forming a key part of the role, you’ll help shape how we measure effectiveness, evaluate trials and tests, and ensure spend delivers tangible commercial and customer outcomes. This is a role for someone confident operating in ambiguity, able to challenge constructively and drive value in complex, fast-moving environments.

As Halfords continues to evolve, this role offers a genuine opportunity to make a lasting impact. With significant change underway across Finance and the wider business, you’ll help redefine how finance partners with marketing and commercial teams, influencing strategy, improving decision-making and shaping future ways of working in an organisation committed to positive transformation.

Key responsibilities

• Act as a trusted Senior Finance Business Partner to key senior stakeholders, providing strategic and operational financial support.
• Deliver first-class business partnering across various functions, building strong relationships and influencing decision-making at all levels.
• Lead and develop a small team of finance professionals, including prioritising workload, setting aligned objectives, and supporting their ongoing growth and performance.
• Take ownership of controllable cost management across relevant business areas, ensuring accurate month-end reporting, strong financial governance, and effective cost control.
• Lead the planning and delivery of annual budgets and quarterly forecasts, identifying risks and opportunities, and ensuring alignment with wider business strategies.
• Monitor business performance through regular KPI reviews, providing actionable insights and highlighting areas for improvement.
• Conduct rigorous financial evaluations of trials, tests, and business initiatives, using both financial and non-financial metrics to deliver clear recommendations.
• Support investment decisions through the preparation of business cases and appraisals and ensure effective tracking of capital and operational expenditure for key strategic initiatives.

About you

• Qualified accountant (ACCA, CIMA, ACA or equivalent).
• Experience in a fast-paced environment, partnering closely with Marketing functions.
• Demonstrated success in a senior commercial finance or business partnering role, with a strong track record of delivering impact and driving performance.
• Excellent communication and presentation skills, with the confidence and credibility to influence and challenge stakeholders at all levels.
• A proactive, results-oriented mindset with strong resilience, adaptability, and a commitment to continuous improvement.
• Strong analytical skills with the ability to interpret complex and high-volume data to deliver meaningful insight and support decision-making.
• Experience in leading and developing high-performing teams is desirable, with a passion for mentoring others and fostering growth within the team.

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working with a blend of working in our Support Centre and from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Equal Opportunity

Not sure you meet all the criteria? We’d encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We’re an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch, Worcestershire.