Senior Executive, Marketing & Digital - UK

Malaysia Airlines; Romford; On-site; GBP 40,000 - 60,000; Full time

Job summary

An international airline is seeking a Senior Executive for Marketing & Digital in the UK. This role involves driving revenue through digital channels by planning and executing comprehensive marketing campaigns. The successful candidate will collaborate with cross-functional teams and manage the marketing budget to maximize ROI. Required qualifications include a Bachelor's degree in marketing or related field and 2-4 years of relevant experience. A strong understanding of consumer behavior and digital marketing tools is essential.

Qualifications

• Bachelor’s degree in marketing, Business Administration, E commerce or a related field. Master's degree is a plus.
• 2 - 4 years of experience in digital marketing.

Responsibilities

• Accountable for driving revenue through digital channels and campaigns.
• Develop marketing plans and coordinate with cross-functional teams.
• Manage marketing budget to maximize ROI.

Skills

Digital marketing

Campaign management

Market research

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing or Business Administration

Tools

Meta

Google Ads

Job description

Position Title

Senior Executive, Marketing & Digital - UK

Report To

Manager, Marketing UK & EUR –

Position Summary

• Accountable for driving revenue through IBE and digital channels by planning, executing, and monitoring comprehensive digital marketing campaigns that address all key commercial pillars.
• Reporting to Assistant Manager, Marketing - UK and works closely with marketing team members across all regions to achieve revenue objectives.
• Provides opportunities for excellence and exposure in a global marketing environment, offering significant learning and growth potential.

Key Accountability

• Support the UK Marketing Team by:
• Developing marketing plans with in-house and agency partners under senior guidance.
• Coordinating with cross-functional teams (sales, creative, revenue management, etc.) to ensure timely execution of campaigns.
• Creating tracking codes and performance dashboards for campaign monitoring and optimization.
• Ensure campaigns are well executed and aligned with HQ.
• Assist with analysis of route and campaign performance.
• Manage the marketing budget, focusing on maximizing ROI.
• Stay informed about industry trends and emerging technologies to uncover new revenue opportunities.
• Perform other ad hoc tasks as needed.
• Perform market research to ensure we remain competitive and relevant in market.

Qualification & Working Experience

• Bachelor’s degree in marketing, Business Administration, E commerce or a related field. Master's degree is a plus.
• 2 - 4 years of experience.

Area of Experience

• Proven experience in marketing (digital marketing a plus), with a focus on campaign management and familiarity with advertising platforms such as
• Meta and Google.
• Strong understanding of consumer behaviour in response to advertisements.
• Comprehensive knowledge of marketing principles and best practices, including brand management, market segmentation, and marketing communications.
• Expertise in market research and analysis, with a demonstrated ability to extract actionable insights from data.
• Proficiency in utilizing marketing tools and platforms, including digital marketing and analytics tools.

Personality Traits

• Demonstrates exceptional teamwork and collaboration skills.
• Applies creativity and critical thinking to deliver high-quality outcomes.
• Possesses strong analytical and problem-solving abilities, with expertise in data interpretation and making informed, data-driven decisions.
• Exhibits excellent communication and interpersonal skills, fostering effective collaboration with cross-functional teams and stakeholders, including embracing cross-cultural differences.
• Adept at prioritizing and managing multiple projects simultaneously in a dynamic, fast-paced environment.