Position Title: Senior Event Manager
Department: Events & Activations
Reports To: Head of Events / Country Head
Location: London
Employment Type: Full-time
Role Summary
The Senior Event Manager is a strategic leader and business growth driver responsible for planning managing and delivering high-profile events and activations while also bringing in new business opportunities to the agency.
This role combines operational excellence and creative vision with a hunter mentality ensuring the agency not only executes world-class events but also continuously expands its client portfolio.
The Senior Event Manager will oversee a team of event professionals, manage key client relationships and actively identify pitch and secure new business opportunities contributing directly to the agency's growth and success.
Key Responsibilities
Event Strategy & Planning
- Lead the strategic planning and conceptualization of events ensuring they align with client objectives and brand positioning.
- Develop detailed event plans including timelines budgets and resource allocation.
- Provide creative direction to elevate event concepts and guest experiences.
- Identify new formats technologies and trends to innovate event design and execution.
Project & Operational Management
- Oversee the end-to-end execution of events ensuring smooth operations and high-quality delivery.
- Manage vendor selection negotiations and relationships to secure competitive pricing and top-tier services.
- Supervise all logistics including venue management permits equipment catering and staffing.
- Conduct detailed risk assessments and contingency planning for seamless execution.
- Ensure compliance with health safety and legal standards.
Client Management & Relationship Building
- Act as the primary point of contact for clients delivering transparency trust and proactive communication.
- Lead client presentations proposals and post-event reviews.
- Position yourself as a strategic advisor guiding clients on event trends strategies and innovation.
- Build long-term relationships to drive repeat business and referrals.
Business Development & Growth
- Actively bring in new business by identifying and pursuing potential clients projects and partnerships.
- Maintain a hunter mentality continuously seeking ways to expand the agency's event portfolio.
- Represent the agency at networking events industry gatherings and pitch opportunities.
- Prepare and deliver compelling proposals RFP responses and pitch presentations to win new business.
- Collaborate with leadership to set and achieve revenue growth targets.
- Track and report on business development activities and pipeline progress.
Team Leadership & Development
- Lead and mentor a team of event coordinators executives and support staff.
- Foster a collaborative solutions-oriented culture focused on creativity and excellence.
- Provide coaching feedback and professional development opportunities to grow team skills and capabilities.
- Allocate resources effectively to ensure efficiency and high performance.
Financial Management
- Build and manage event budgets ensuring cost efficiency and profitability.
- Track and control expenses across all event activities.
- Forecast revenue and provide regular financial updates to leadership.
- Maximize ROI for both clients and the agency.
Post-Event Reporting
- Conduct comprehensive event evaluations capturing success metrics and lessons learned.
- Deliver detailed reports including audience data engagement insights and client feedback.
- Recommend improvements to enhance future event performance.
Required Skills & Qualifications
Education & Experience
- Bachelor's degree in Event Management Marketing Business Communications or related field.
- 5-7 years of experience in event management with at least 2 years in a senior leadership role.
- Proven track record of delivering large-scale events and winning new business through pitches and networking.
Technical Skills
- Strong understanding of event production logistics and vendor management.
- Knowledge of event tech platforms for registration engagement and analytics.
- Proficiency in budgeting forecasting and financial management tools.
- Familiarity with project management and CRM tools.
Soft Skills
- Entrepreneurial mindset with hunter mentality for driving new business.
- Exceptional leadership and team management abilities.
- Strong negotiation and relationship-building skills.
- Strategic thinker with creative problem-solving skills.
- Excellent communication and presentation capabilities.
- Ability to thrive under pressure and manage multiple projects simultaneously.
Key Performance Indicators (KPIs)
- New business revenue generated from acquired clients and projects.
- Growth of event accounts through repeat business and referrals.
- Successful seamless execution of events within budget and timeline.
- Client satisfaction and retention rates.
- Team performance development and retention.
- Profitability of managed projects and overall revenue growth.
Key Skills
- Splunk
- IDS
- Solarwinds
- Cybersecurity
- Hospitality Experience
- FedRAMP
- Mobile Marketing
- Event Planning
- Events Management
- Event Marketing
- Cloud Development
- Siem
Experience: years
Vacancy: 1