Senior E-commerce & CRM Executive

PERCIVAL Menswear; England; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A contemporary British fashion brand is seeking a Senior E-commerce & CRM Executive to optimize its online presence across Shopify. The role includes website management, performance analysis, and enhancing customer experience. Ideal candidates have over three years of e-commerce experience, proficiency in Shopify, and strong analytical skills. This position offers a competitive salary and a flexible hybrid working environment, making it an excellent opportunity for someone passionate about driving online sales in the fashion industry.

Benefits

Access to a free gym

Quarterly clothing allowance

33 days annual leave

Pension Scheme

Cycle to Work Scheme

Employee Assistance Programme

Regular socials

Qualifications

• 3+ years of experience in the e-commerce industry with a proven track record of driving online sales.
• Strong DTC background in e-commerce / CRM / digital marketing, preferably in fashion.
• Proficient in using analytics tools to derive actionable insights.

Responsibilities

• Manage and optimize the company’s global online presence.
• Assist with website management and digital merchandising.
• Track and report on key e-commerce KPIs.

Skills

3+ years in e-commerce

Strong DTC background

Proficient in Shopify

Experience with A/B testing

Strong analytical skills

Tools

Shopify

A/B testing tools

Rebuy

Yotpo

Klaviyo

Job description

Department: Commercial

Reports to: Head of E-commerce & CRM

Office: Hybrid, 3 days in head office

Location: Hackney Wick

Company:

Percival Menswear is a contemporary British fashion brand based in London, known for its distinctive blend of classic style and modern design which combines quality craftsmanship, subtle detailing, and versatile functionality. The brand has developed a loyal following for its effortless approach to smart‑casual dressing, offering everything from elevated everyday essentials to statement outerwear.

With a strong digital presence and growing global community, Percival operates through its ecommerce platform and physical stores in Soho, and Spitalfields, London, alongside select retail partners. Collaborations with high‑profile creatives, and brands (including Champion, Guinness, and Campari) have cemented its reputation as one of the UK’s most exciting names in contemporary menswear.

Overview

We’re seeking a highly motivated and detail‑oriented Senior E-commerce & CRM Executive to join our dynamic team. The ideal candidate will be a key player in the team, optimising the company’s growing, global online presence across Shopify to maximise sales, customer engagement, and brand visibility. This role involves assisting with daily website management, digital merchandising, performance analysis, CRM execution, and coordination with cross‑functional teams to ensure a seamless online shopping experience in line with brand standards; utilising Shopify and various tools in our tech stack to drive sales, enhance the overall customer experience, and improve CVR.

This is a high‑impact role operating at the crossroads of data, technology, marketing, and customer experience, and we’re excited to find the perfect candidate to join the team.

Tasks Include: Website Management

• Maintain and update product listings, pricing, and content
• Monitor site functionality and tech stack, coordinating with our developers to resolve issues
• Implement promotional campaigns, homepage updates, and seasonal refreshes
• Work with our merchandising department to monitor bestsellers, inventory levels, and new arrivals to adjust merchandising strategy

Performance & Analytics

• Track and report on key ecommerce KPIs
• Analyse customer behaviour to identify growth opportunities and improve user experience
• Experience with a heat mapping and a/b testing tool preferable but not essential

Customer Experience

• Assist in ensuring smooth order fulfilment and issue resolution
• Manage on‑site search and recommendations to enhance product discovery
• Monitor customer feedback, reviews and ratings to identify areas of improvement and implement strategies for enhancing customer satisfaction and retention

SEO

• Develop and execute on‑page SEO strategies to increase organic visibility and traffic.
• Liaise with SEO agency to conduct keyword research for product titles, descriptions, and landing pages.
• Collaborate with content and marketing teams to ensure consistent keyword usage across all digital touchpoints
• Monitor and report SEO performance metrics using appropriate tools

CRM

• Coordinate and implement email and SMS campaigns
• Support our loyalty programme, retention initiatives, and personalised promotions

The ideal candidate

• 3+ years of experience in the e‑commerce industry with a proven track record of driving online sales and achieving revenue targets
• A strong DTC background in e‑commerce / CRM / digital marketing, preferably in fashion and retail
• Proficient in Shopify
• Experience with A/B testing tools, Rebuy, Yotpo, Tagalys, Ometria / Klaviyo, and Attentive preferred
• An organised project manager with excellent communication and interpersonal skills
• Strong analytical skills and proficiency in using analytics tools to derive actionable insights
• Expert in accurate and efficient data capture, ensuring data integrity across multiple systems
• Detail‑oriented with the ability to multitask and meet deadlines in a fast‑paced environment
• Genuinely enthusiastic in e‑commerce trends that pushes boundaries, sparks conversation, and captivates audiences
• A proactive attitude, willingness to embrace challenges, and a relentless drive for excellence are essential
• Interested in industry best practices and emerging technologies

Benefits

• Access to a free gym
• Quarterly clothing allowance
• 33 days annual leave for full‑time employees (25 days holiday + 8 bank holidays)
• Pension Scheme
• Cycle to Work Scheme
• Employee Assistance Programme (EAP)
• Regular socials, karaoke skills beneficial
• Competitive salary

Percival Menswear is an equal opportunities employer, committed to building a team that reflects the diverse communities we’re part of. We value individuality, welcome different perspectives, and believe that a varied mix of voices strengthens who we are and the work we do.

We do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We encourage applications from underrepresented groups, including minorities, LGBTQ+ candidates, and individuals with disabilities. If you bring passion, talent, and a point of view, we’d love to hear from you.