Senior Digital Marketing Specialist

Randstad Technologies Recruitment; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading recruitment agency based in Greater London is seeking a Senior Marketing Specialist to drive brand awareness and revenue growth. The role involves leading large-scale campaigns, managing media relationships, and ensuring an inclusive team culture. The ideal candidate will possess strategic growth skills, proficiency in SEO and social media, advanced project management abilities, and expert data analysis capabilities. This position offers a unique opportunity to impact high-impact products in a dynamic environment.

Qualifications

• Proficient in SEO, Social Media, Influencer Marketing, and Consumer Behavior.
• Advanced skills in Project Management and Deal Negotiation.
• Expert at data synthesis and translating metrics into actionable insights.
• Exceptional stakeholder management and public amplification skills.

Responsibilities

• Define high-level project objectives and advertising standards.
• Manage media planning lifecycle and agency relationships.
• Track and report on campaign performance using CRM tools.
• Manage external vendors and budgets for complex events.
• Champion DEI and psychological safety in meetings.

Skills

SEO

Social Media

Influencer Marketing

Consumer Behavior

Project Management

Deal Negotiation

Data Analysis

Stakeholder Management

Public Amplification

Tools

CRM tools

Job description

Job Title : Senior Marketing Specialist

You will serve as a strategic architect and cross-functional leader, driving brand awareness and revenue growth for high-impact products. You are the "go-to" expert for marketing strategy, responsible for leading large-scale campaigns, managing global media relationships, and fostering an inclusive, high-performing team culture.

Core Responsibilities

• Strategy & Leadership : Define high-level project objectives and advertising standards; lead cross-functional teams to hit lead-gen and advocacy goals.
• Media & Amplification : Own the media planning lifecycle, managing large agencies and global media teams to scale brand stories across social and traditional channels.
• Data & ROI : Track and report on campaign performance (MQLs, revenue, and pipeline) using CRM tools to ensure every dollar spent drives business results.
• Operations & Logistics : Manage external vendors and budgets for complex virtual and physical events—from audiovisual planning to speaker management.
• Inclusive Excellence : Champion DEI and psychological safety. Facilitate inclusive meetings and mitigate bias to ensure diverse perspectives thrive.

Required Skills

• Strategic Growth : Proficiency in SEO, Social Media, Influencer Marketing, and Consumer Behavior.
• Execution : Advanced Project Management and Deal Negotiation.
• Analysis : Expert at data synthesis and translating metrics into actionable insights.
• Communication : Elite stakeholder management and public amplification skills.

Randstad Technologies is acting as an Employment Business in relation to this vacancy