Senior Digital Marketing Lead

Medivet Group; Watford; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A veterinary care provider in the UK seeks a Digital Marketing Lead to drive their digital strategy across various channels. The role involves overseeing both paid and organic marketing efforts, optimising performance through data-driven insights, and collaborating with digital agencies. Ideal candidates will have substantial experience in senior marketing roles and be experts in platforms like GA4 and Google Ads. Join a people-first team making a genuine impact in the veterinary field.

Qualifications

• Experience in a senior digital marketing role, B2B and B2C preferred.
• Expertise in both paid and organic digital strategies.
• Strong understanding of local targeting and optimisation.

Responsibilities

• Lead the digital channel mix strategy and implementation.
• Own and optimise the SEO strategy and local search.
• Work with digital agencies to execute performance campaigns.

Skills

Digital marketing strategy

PPC management

SEO strategy

Social media advertising

Analytics and reporting

Conversion tracking

Tools

Google Ads

GA4

Looker Studio

Job description

Location: Hybrid (typically 2 days per week in Watford)

What You’ll Do

• Lead the Strategy & implementation our full digital channel mix: Google Ads / PPC / Performance Max, Paid Social (Meta, TikTok, LinkedIn, etc), Programmatic Display & Retargeting, Ratings & Reviews (Trustpilot, Google Reviews, etc.) YouTube, Affiliate & Partnership Marketing and Native Advertising & Content Distribution Platforms.
• Take a growth performance-led, always-on acquisition approach – with regular testing, learning and optimisation with a focus driving acquisition and measurable conversion.
• Own and optimise our organic digital ecosystem setting the SEO strategy and roadmap and owning our local search strategy at scale
• Work closely with three Digital agencies (development, marketing and campaign), to plan and execute high-growth performance campaigns
• Be the GA4 and dashboarding expert – confident building reports, interpreting performance, and supporting the team with actionable insights across the full funnel channel mix, attributing the right investment V’s return and customer KPI’s
• Support the Head of Growth in managing tech dev workstreams across our AdTech and Martech stack – including tagging, tracking, integrations and automation

What You’ll Bring

• Consolidated experience in a senior-facing digital marketing role – ideally within both B2B and B2C based businesses
• A real expert across paid and organic – you know the levers, the platforms, and how to scale performance.
• Obsessed with hyper-local targeting and customisation – not just volume of ads - but reaching the right people, in the right places at the right time.
• A full funnel thinker with an optimisation mindset – always looking for efficiencies, smarter spending, balancing long-term growth over short-term fixes.
• Expert in GA4, Looker Studio (or similar), conversion tracking, UTM strategy and attribution models

Why Medivet

Joining Medivet means becoming part of a nationwide community that puts care at the heart of everything we do. You'll work with a collaborative, people-first team where your expertise will be valued and your work will make a genuine impact on the lives of our colleagues and the animals they care for.