Senior Digital Acquisition Lead UK and IE

Allianz; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading insurance company is seeking a talented Digital Acquisition Lead in Greater London. You will develop and execute digital acquisition strategies to generate quality leads for trade credit insurance and related services. The role requires extensive expertise in multi-channel campaigns, along with collaboration across teams. The ideal candidate has over 5 years of B2B digital experience and a relevant degree. This position offers a hybrid working model and additional perks like health care benefits and employee share incentives.

Benefits

Life assurance

Health cash plan

Income Protection

Hybrid working

Employee Share Incentive Plan

Insurance discounts

Qualifications

• At least 5 years' experience managing B2B digital acquisition.
• Experience in B2B insurance or financial services.
• Strong analytical skills and understanding of digital marketing.

Responsibilities

• Develop and implement digital acquisition strategies for UK & Ireland.
• Plan and deliver go-to-market campaigns for new products.
• Manage cross-functional alignment with various teams.

Skills

B2B digital acquisition

SEO

Paid search

Paid social

Campaign management

Data-driven optimization

Budget management

Education

Degree-level marketing qualification or equivalent

Job description

We're looking for a talented Digital Acquisition Lead for Allianz Trade UK & Ireland.

Reporting to the Northern Europe Head of Digital Marketing, you'll be responsible for delivering high-impact digital acquisition strategies that generate quality marketing-qualified leads across all our lines of business, including trade credit insurance, surety, and business fraud insurance.

Your expertise in digital performance marketing will drive inbound pipeline growth, optimise lead quality and volume, and contribute to core commercial KPIs across marketing and sales. You'll play a hands-on role in campaign planning and execution, using or Adobe martech and other performance tools to drive measurable results.

Collaboration is central to this role. You'll work closely with colleagues across marketing automation, web, and content, manage an award-winning digital marketing agency as well as manage a six-figure demand generation budget.

You'll ensure strong tracking and ROI measurement via CRM, dashboards, and channel attribution models - constantly refining tactics for maximum impact.

Key areas of responsibility

Strategic planning & activation

• Digital Acquisition - Take ownership of the digital acquisition strategy for the UK & Ireland, with responsibility for implementing, refining, and evolving the approach to drive premium growth from both new customer acquisition and cross-selling to existing customers.
• Go-to-market - Plan and deliver external go-to-market campaigns for new products, focused on digital activation.
• Segmentation & messaging - Define high-value B2B segments and shape messaging with content colleagues that aligns to buyer needs by industry, size, and profile.

Channel management & campaign execution

• Digital channel activation - Deliver and optimise multi-channel campaigns across paid search, SEO, paid social, email, and web to drive lead generation and conversion.
• Agency management - Partner with our agency to execute high-performing paid media campaigns, optimising to key acquisition KPIs.
• Account-Based Marketing (ABM) - Lead targeted ABM initiatives to engage medium-sized and corporate accounts in collaboration with sales.

Collaboration & sales alignment

• Cross-functional alignment - Lead the digital acquisition plan in close coordination with product, brand, content, social, marketing automation, and web colleagues.
• Sales Collaboration - Align campaigns with sales objectives to support pipeline growth, upsell opportunities, and lead follow-up.
• Regional best practice sharing - Exchange insights with Northern Europe teams to strengthen regional acquisition performance.

Performance measurement, optimisation & budget ownership

• Analytics & reporting - Own digital marketing performance dashboards, track attribution across all channels, and use insights to refine strategy and boost ROI.
• Budget management - Manage a six-figure digital acquisition budget, using performance data to optimise spend allocation, guide testing, and maximise cost efficienc

Key skills and attributes

• Strategic execution - Demonstrated ability to design and deliver successful B2B digital acquisition strategies that drive lead generation and commercial growth.
• Channel expertise - Deep understanding of core digital acquisition channels including SEO, paid search, paid social, CRO, ABM, and email marketing.
• Campaign & GTM leadership - Skilled in developing end-to-end campaign plans and go-to-market executions that align with product positioning and buyer needs.
• Agency management - Proven experience managing digital marketing and media agencies to deliver high-performing, data-led campaigns that meet key KPIs.
• Data-driven optimisation - Analytical mindset with a strong grasp of performance reporting, attribution, A/B testing, and continual campaign refinement.
• Project management - Highly organised, with the ability to manage multiple campaigns and stakeholders simultaneously in a fast-paced environment.
• Collaborative self-starter - Takes ownership of acquisition outcomes while working cross-functionally with internal teams to drive innovation and shared success.
• Budget ownership - Experienced in managing and optimising sizable digital budgets, using performance insights to guide spend and maximise ROI.

The ideal candidate

• At least 5 years' experience managing B2B digital acquisition.
• Experience working in a B2B insurance or financial services organisation, or one with a well-developed B2B lead-generation program.
• Degree-level marketing qualification or equivalent.

What We Offer:

• Life assurane
• Health cash plan
• Income Protection
• Hybrid working
• Employee Share Incentive Plan
• Various discounts on insurance through the Allianz Partnership
• And much more

Interview Process

Our interview process is designed to ensure a comprehensive evaluation of candidates and consists of three stages:

• Face-to-Face Interview: An opportunity to meet in person and discuss your experience and skills.
• Virtual Interview: Conducted online to further explore your suitability for the role.
• Panel Presentation: You will present to a panel of key stakeholders, showcasing your expertise and ability to contribute to our team.

We are seeking candidates who are naturally curious and have a keen interest in technology and innovation. As we navigate the future, we value individuals who are eager to stay updated with the latest digital trends and advancements. The ideal candidate should demonstrate a proactive approach to learning and adapting to new tools and technologies, especially Artificial Intelligence (AI) powered tools, showcasing a forward-thinking mindset that aligns with our vision for growth and progress.