Senior CRO Executive

RocketMill; Brighton; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading digital optimization agency is seeking a Senior Conversion Rate Optimisation (CRO) Executive to drive performance for clients using quantitative and qualitative analysis. This role involves collaborating with teams, producing detailed reports, and leveraging various testing and analytics tools. The ideal candidate will have expertise in AB testing platforms and be a strong communicator with excellent presentation skills. Remote work options available from Brighton and London.

Qualifications

• Experience in identifying research and testing opportunities according to client objectives.
• Highly capable with testing technology and web analytics.
• Ability to design robust experiments with appropriate hypotheses.

Responsibilities

• Combine digital analytics and user research to enhance client experiences.
• Produce reports emphasizing transferable learnings.
• Brief colleagues to create wireframes and test designs.

Skills

Digital analytics

Statistical testing

User research

Behavioural economics

AB testing platforms

Excellent presentation skills

Tools

Google Analytics

Hotjar

SessionCam

ContentSquare

Google Optimize

Job description

Here’s what we need

As RocketMill’s Senior Conversion Rate Optimisation (CRO) Executive, reporting to our CRO Manager, you will play a crucial role in supporting our CRO Programme. In this new role for the team, you will ensure we deliver exceptional performance by methodically applying quantitative & qualitative analysis, behavioural insights, UX innovation and technology to enhance our clients’ digital experiences. Using expertise in a range of analytical tools and AB testing platforms, and applying knowledge of human behaviour, you will be responsible for leading successful optimisation initiatives on behalf of our clients.

Work remotely, or from our offices in Brighton and London Read more

Key Responsibilities

• Effectively combine skills in digital analytics, statistical testing, user research, and behavioural economics to identify and deliver incremental improvements to our clients’ digital experiences
• Produce client-facing reports for conversion audits and completed experiments, with an emphasis on transferrable learnings and their practical applications
• Brief UX colleagues to create wireframes and test designs that meet the hypothesis to enable the creation of testing variants
• Brief experimentation builds and QA requirements to our development partners
• Monitor AB tests within the testing platforms, confident in correctly concluding and analysing the results of an experiment
• Maintain a high standard of work and be responsible for the successful delivery of CRO campaigns for your clients
• Ensure each of your clients have a thorough plan of activity that is well-reasoned, documented, and communicated effectively
• Collaborate with the Data & Insight team to support you with high quality data for your analysis, customer and market insight, data science, and technical implementation of technology
• Where applicable, coordinate effectively with other service lines, external contractors, and client stakeholders to deliver campaigns efficiently
• Proactively identify opportunities to deliver additional value for clients
• Be informed of industry trends and identify and contribute ideas to improve RocketMill’s Conversion Rate Optimisation product

Skills Profile

• An experienced CRO Executive, you will have the ability to identify and prioritise research and testing opportunities according to the client’s objectives & you will have the technical expertise to support robust experimentation processes
• Highly capable with testing technology, web analytics, experiment design, behavioural analysis, and statistical analysis
• Ability to design robust experiments with an appropriate hypothesis, treatment, methodology, and KPI
• Experience in a variety of qualitative and quantitative digital analytics tools such as Google Analytics, Hotjar, SessionCam, ContentSquare and User Testing tools
• Sound experience in any AB testing platforms such as Google Optimize, Webtrends Optimize, Convert, VWO, Optimizely or Adobe Target
• Good working knowledge of Google Analytics and / or Adobe Analytics
• Experience in designing effective questions for use in polls and surveys
• Accountability, drive, intelligence, and passion
• Ability to clearly articulate results and insight in ways that make sense to others, both through written reports and client-facing presentations
• Ability to identify and articulate valuable short and long-term opportunities to colleagues and clients
• Excellent team collaboration and interpersonal skills
• Excellent written and spoken English, excellent presentation skills
• Excellent communication, collaboration, and interpersonal skills, with the ability to manage multiple client accounts and their technical and non-technical stakeholders
• An understanding of RocketMill’s other services and how they interact with our CRO activities

Desirable

• Website and / or user experience design
• Google Cloud Platform
• Data visualisation
• Server-side testing methods
• Personalisation technologies and methods