Senior CRM Executive

Tagged Resources Ltd; Ringway; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading fashion brand in the United Kingdom is seeking a Senior CRM Executive to optimize CRM channels and drive customer retention. The role involves managing creative campaigns, executing automated journeys, and collaborating with various teams to ensure aligned CRM strategies. Ideal candidates will have over 4 years of experience in CRM or lifecycle marketing, particularly in ecommerce or fashion, and possess a strong creative flair for engaging content across multiple platforms.

Qualifications

• 4+ years’ experience in a CRM or lifecycle marketing role.
• Strong hands-on experience with automated CRM campaigns.
• Creatively strong with engaging CRM content.

Responsibilities

• Supports the Head of CRM in strategy evolution.
• Owns execution of automated CRM journeys.
• Manages creative CRM campaigns across varied channels.

Skills

CRM strategy optimization

Automated CRM programs

Creative content production

Performance analysis

Job description

The Company

Our client a successful fashion brand for clothing and footwear is recruiting for a Senior CRM Executive, reporting to the Head of CRM. The role is to optimise current CRM channels, explore new ones, and drive customer retention.

Role Overview

• Supports the Head of CRM in the delivery and ongoing evolution of the CRM and lifecycle strategy.
• Owns the planning, execution, and optimisation of automated CRM journeys, including welcome, abandoned browse/cart, post‑purchase, win‑back, reactivation, and loyalty flows.
• Manages and executes creative CRM campaigns across email, push, in‑app, and web push, ensuring tone of voice and messaging is aligned to each brand’s audience.
• Develops and refines automation logic, triggers, and customer journeys, continually improving performance through testing and iteration.
• Creates, maintains, and optimises customer segmentation and targeting strategies to drive relevance, engagement, and revenue.
• Briefs campaign creative to the Graphic Design team and ensures assets are delivered on time and to brief.
• Signs off final CRM campaigns from creative through to build, ensuring accuracy, quality, and best practice.
• Works closely with Marketing, Merchandising, and Trading teams to ensure CRM activity is commercially aligned, timely, and accurate.
• Leads A/B testing and experimentation across CRM channels, using insights to drive continual improvement.
• Monitors, analyses, and reports on CRM performance across all channels, extracting actionable insights and recommendations.
• Keeps up to date with CRM, automation, and retail trends, and proactively brings new ideas, tools, or partners to the table.
• Challenges the status quo and contributes innovative thinking to how CRM supports growth across both brands.

Requirements

• 4+ years’ experience in a CRM or lifecycle marketing role, ideally within ecommerce or fashion retail.
• Strong hands‑on experience building and optimising automated CRM programmes, including welcome, abandoned browse/cart, post‑purchase, reactivation, and win‑back journeys.
• Creatively strong, with the ability to produce engaging, eye‑catching CRM content and on‑brand, catchy copy that resonates with customers across multiple channels.
• Confident writing for different CRM touchpoints (email, push, SMS, in‑app), adapting tone of voice while maintaining brand consistency.
• A strong eye for creative detail, layout, and messaging, with the ability to brief designers clearly and elevate campaign output.
• Comfortable working with enterprise‑level ESPs (experience with Ometria, Klaviyo or Bloomreach highly desirable).
• Highly analytical, with experience analysing performance data and using insights to continuously improve journeys, content, and conversion.
• Commercially minded, with a clear understanding of how CRM activity drives engagement, retention, and revenue.
• Highly organised and comfortable managing multiple campaigns, automations, and priorities at pace.