Senior CRM Executive

HOLLAND AND BARRETT; Nuneaton; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading health and wellness retailer is seeking a Senior CRM Executive to enhance customer engagement through multi-channel campaigns. In this hybrid role based in Nuneaton, you will lead the creation and optimisation of CRM journeys using Braze and collaborate with various teams for impactful communications. The ideal candidate will have proven CRM experience and a strong analytical mindset. This role offers excellent benefits including a 25% employee discount and pension contributions.

Benefits

H&B Employee Discount - 25%

Pension company contribution

Exclusive benefits and savings from retailers

Qualifications

• Experience with creating and executing multi-channel CRM campaigns.
• Skilled in personalisation and segmentation for customer engagement.
• Ability to report on campaign performance and apply insights.

Responsibilities

• Lead the build and optimisation of CRM journeys.
• Collaborate with cross-functional teams for customer-first communications.
• Mentor CRM Executives and oversee campaign execution.

Skills

CRM or retention marketing experience

Hands-on experience with Braze

Dynamic content and campaign troubleshooting

Analytical mindset

Strong collaboration skills

Tools

Braze

CDP integrations

Job description

Location: Hybrid - 2 days in Nuneaton (Mon-Tue)

Department: Marketing

Reports to: Growth Manager / CRM Commercial Campaign Manager

At Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. As a Senior CRM Executive, you'll play a vital role in creating meaningful customer connections, ensuring every campaign is timely, personalised, and impactful.

The Role

• Lead the build, QA and optimisation of multi-channel CRM journeys (email, app, push) using Braze.
• Bring campaigns to life with personalisation and segmentation powered by CDP integrations.
• Partner with design, loyalty, data and content teams to deliver customer-first communications.
• Own performance reporting, dashboards, and test-and-learn plans to continually improve campaign impact.
• Mentor CRM Executives and act as a trusted escalation point for QA and journey execution.
• Represent CRM within cross-functional squads, ensuring seamless collaboration across the business.

The Person

• Proven experience in CRM or retention marketing.
• Hands-on experience with Braze (or similar ESPs) and CDP-driven segmentation.
• Skilled in dynamic content, journey QA, and campaign troubleshooting.
• Strong analytical mindset with the ability to turn insights into action.
• Organised, proactive, and a natural collaborator with a passion for customer engagement.

What we offer

Our Benefits for this role include, but not limited to:

• H&B Employee Discount - 25%
• Pension company contribution
• Exclusive benefits, free advice and savings from a range of retailers and providers
• And many more!

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.


Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).