Reporting to :
Community & Challenge Events Manager
Direct reports :
N / A
Hours :
Full time, Monday to Friday (37.5 hours per week).
Location :
Hybrid working – Minimum 40% of working time to be spent in the office based in Welwyn Garden City, Hertfordshire. Includes occasional local, regional and national travel.
Job purpose :
- Lead and grow community fundraising activity and campaigns to support Willow’s strategic income goals
- Build and steward strong relationships with donors, fundraisers, volunteers, and community partners to increase support and awareness.
- Develop innovative fundraising initiatives with the Community and Challenge Events Manager, informed by sector insights and trends.
- Contribute to the successful delivery of Community, Challenge, and wider Fundraising Team targets and events
Key Responsibilities :
- Help lead and develop our Community Fundraising strategy and plans within agreed budgets to achieve financial non‑financial targets.
- Raise awareness of our work and inspire support through stewardship of our network of supporters to maintain engagement and build loyalty.
- Provide a highly personalised approach to supporting Willow’s fundraisers ensuring our supporters receive a positive experience throughout their fundraising activity.
- Proactively develop relationships with various organisations within the community setting, including schools, societies, community groups and companies.
- Create a pipeline of activity that helps us reach new audiences through proactive outreach.
- Coordinate and deliver presentations to a variety of community audiences, with support from wider team and volunteers.
- Organise and deliver a calendar of fundraising activity that creates opportunities for supporters to help Willow, ensuring participation and income targets are achieved.
- Develop the charity’s social media fundraising activity in collaboration with the wider team.
- Collaborate closely with the Communications Team to plan and develop multi‑channel campaigns, including on and offline activity that inspire and engage people.
- Produce campaign materials, share interesting stories and fundraising updates, and prepare content for newsletters, website, and social media.
- Develop a team of volunteers to support fundraising activity.
- Foster relationships with Willow’s network of charity shops and explore collaborative opportunities.
- Ensure accurate recording of supporter information and reporting on activity through updating the charity’s database, Raisers Edge (RE) recording all donor contact and fundraising activity.
- Use RE as a tool to aid fundraising using data insight and reporting.
- Prepare end of campaign reports to improve results for future campaigns and capture learnings.
- Prepare regular income reports and updates as required.
- Keep up to date and comply with the rules set by the Fundraising Regulator, GDPR and other relevant legislation and codes of practice and good practice.
- Keep up to date with changes and trends in the UK fundraising environment.
- Undertake any other tasks required.
Qualifications, Knowledge & Experience
Essential
- Demonstrable experience in Community Fundraising of at least 1-3 years.
- Experience in managing staff and / or volunteers.
- Proven record of accomplishment in delivering and meeting targets.
- Self‑motivated and able to work on own initiative.
- Well organised with attention to detail.
- Ability to inspire and influence others to support Willow.
- Ability to develop, motivate and manage individuals and groups of individuals.
- Ability to manage several projects and tasks simultaneously and skilled at prioritising.
- Excellent verbal, written and presentation skills.
- Effective negotiating and influencing skills.
- Strong numeracy skills and ability to forecast and analyse fundraising results.
- Decisive and quick problem solver with the ability to adapt easily to change.
- Innovative outlook and a willingness to suggest new ideas.
Desirable
- Experience of producing fundraising reports for activity and outcomes.
- Proven experience in delivering timely fundraising campaigns and initiatives.
- Fundraising database experience – preferably Raiser’s Edge.
Other
- Regular travel across the county will be required. Willing to work flexibly, including evenings and weekends as required.
- Full driving licence and access to a car.