Senior Commercial Manager

Thorpe Park Resort; Chertsey; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading UK amusement park is seeking a Senior Commercial Manager to oversee secondary revenue generation. The candidate will manage key revenue streams such as FastTrack and VIP experiences, ensuring optimal income opportunities through strategic commercial initiatives. This role requires significant experience in revenue management and team leadership, along with strong analytical skills to achieve commercial targets. The position offers a competitive salary and includes various employee benefits.

Benefits

33 days holiday

Merlin Annual Passes

Merlin Magic Pass

Company Bonus

Private pension scheme

Private Medical Insurance

40% discount online off LEGO

25% discount in retail shops

Ongoing training and development

Qualifications

• Significant experience in revenue management within leisure or retail sectors.
• Proven success in optimising secondary revenue streams like FastTrack and VIP experiences.
• Experience in managing diverse teams, essential.

Responsibilities

• Formulate regional commercial delivery strategies into local ones.
• Manage key revenue streams: FastTrack, retail, F&B outlets.
• Collaborate with regional leaders for operational alignment.

Skills

Revenue management

Commercial strategy

Team management

Analytical skills

Stakeholder engagement

Leadership skills

Job description

What you'll bring to the team

Job Title: Senior Commercial ManagerLocation: Thorpe ParkContract:12-month Fixed-Term ContractTheSenior Commercial Managerwill oversee all aspects of secondary revenue generation. Working closely with the regional Commercial Excellence team you will deliver commercial strategies that drive secondary-spend commercial revenues. This role will manage the Commercial Specialists and Commercial Sales Managers, ensuring effective implementation of revenue initiatives in addition to world-class standards of retail operation on the Resort

Responsibilities:

• You will take regional commercial delivery strategies and formulate these into locally delivered strategies.
• Key commercial revenue streams you will have responsibility for will be FastTrack, VIP experiences, retail outlets, F&B outlets, lockers, Events & Conferences and Schools.
• Your focus will be to optimise the income opportunities of all the above using local knowledge but strategic commercial direction to meet and surpass revenue figures.
• You will report into the Planning and Business Support Director, and line manage Commercial Specialists and Commercial Sales Managers.
• Develop and implement strategies to maximise secondary revenue streams available, including FastTrack, lockers, VIP experiences, and additional in-attraction services such as retail outlets and kiosks.
• Collaborate with the Regional Commercial Excellence Director (within the Global Commercial Function) to align local operations with broader regional and global commercial objectives.
• Act as the primary point of contact for commercial initiatives, fostering strong relationships with internal stakeholders and external partners.
• Oversee compliance of policies and procedures set forth within the Merlin Entertainments Group Health, Safety and Security Policy.

Qualifications & Experience

• Significant experience in revenue management, commercial strategy, and delivering value-added guest services, ideally within the leisure, attractions, hospitality, or retail sectors.
• A strong track record of optimising secondary revenue streams, such as FastTrack, VIP experiences, or ancillary services, and proven success in implementing data-driven strategies to achieve commercial targets.
• Experience in managing and developing diverse teams, such as commercial and sales specialists, is essential.
• Strong analytical skills, stakeholder engagement abilities, and a collaborative approach to aligning local operations with global commercial objectives.
• Excellent leadership and organisational skills

Benefits

• 33 days holiday (including bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company Bonus
• Private pension scheme
• Private Medical Insurance
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

Pay Range

Competitive