Senior Category Strategy Manager - Grenade

Mondelēz International; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading nutrition brand in Birmingham is seeking a Senior Category Strategy Manager to shape category vision and drive growth. The role requires experience in FMCG management and the ability to turn data into strategic insights. This position offers the opportunity to lead projects and collaborate with marketing, sales, and product teams in a dynamic environment.

Qualifications

• Experience in FMCG category management, insights, or project management essential.
• Commercial awareness in decision making.
• Strong data presentation skills.

Responsibilities

• Lead the development of long-term category strategy.
• Identify risks and opportunities for business growth.
• Manage relationships and budgets with market data providers.

Skills

Data analysis

Strategic thinking

Relationship building

Leadership

Commercial awareness

Continuous improvement

Tools

Nielsen

Circana

Kantar

Excel

Power BI

Job description

Are you ready to seize your next opportunity at Grenade?

Grenade is an international active nutrition and lifestyle brand, which has grown rapidly since its launch in 2010. Driven by its strong branding, distinctive products, and highly innovative approach, Grenade has made an explosive impact in the FMCG Industry.

We’re looking for a Senior Category Strategy Manager (reporting into Head of Commercial Planning & Execution) who will be responsible for working with Marketing, Sales and Product to shape and drive the long-term category vision, ensuring that business growth is delivered in a way that meets shopper needs, strengthens customer partnerships, and enhances market competitiveness. This role will lead strategic projects including Price Pack Architecture (PPA), in-store location optimization, point-of-buying vision, and the development of a category-led innovation pipeline. The position also carries full ownership of market data sources (Nielsen, Circana, Kantar) to generate insights that inform decision-making and commercial strategy.

Joining Grenade’s high-performing team, during this period of growth and brand expansion, promises to offer a unique and motivating working environment, with highly rewarding opportunities for personal and professional development.

How you will contribute

• Lead the development of the long-term category strategy, grounded in shopper trends, competitive dynamics and retailer priorities.
• Identify risks, opportunities, and white-space growth areas, creating fact-based stories to influence both internal stakeholders and retail partners.
• Lead the development of key business projects, including (but not limited to) PPA, In store location, and Point of buying vision.
• Own and manage the relationship and budget with Nielsen, Circana and Kantar.
• Build reporting dashboards and capability within the team to turn insight into action.
• Present strategic recommendations to senior leadership, articulating complex data in a compelling, story-led format.

What you will bring

• Confident turning large data sets into actionable insights to drive long term growth
• Track record of delivering a strategy from concept to delivery with proven results and learnings
• Commercial awareness within decision making
• Work collaboratively and take a leadership role within the commercial team, forming close relationships with Commercial, Marketing and Product
• Strong relationship building and ability to influence at a senior level
• Proactively identifies ways for continuous improvement
• A strategic mindset combined with the ability to get involved in multiple projects at once

Additional skills/experience

• Experience in FMCG category management, insights or project management essential
• Confident user of Nielsen, Circana, Kantar and other shopper/market data sources.
• Advanced excel skills
• Power BI skills

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.