Senior Brand Manager, HCPE

GlaxoSmithKline; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading global healthcare company is seeking a Senior Brand Manager Vaccines to drive brand strategy and deliver best-in-class engagement plans. Responsibilities include leading marketing efforts, operational execution, and collaboration with various teams to maximize customer engagement. Ideal candidates will have extensive experience in the pharmaceutical industry, strong leadership skills, and a deep understanding of the UK Health system. This role emphasizes a customer-centric approach and strategic mindset.

Qualifications

• Extensive experience in the pharmaceutical or biotech industry with commercial acumen.
• Proven ability to lead marketing teams and develop brand strategies.
• Experience in omnichannel marketing and utilizing data for campaigns.

Responsibilities

• Lead brand strategy and business objectives for Vaccines HCPE.
• Ensure operational execution aligns with strategic plans.
• Collaborate with cross-functional teams to improve customer engagement.

Skills

Extensive business experience in pharma or biotech

First line leadership of marketing teams

Deep knowledge of the UK Health system

Omnichannel marketing experience

Strategic plans development

Understanding of ABPI code

Job description

Senior Brand Manager Vaccines, Healthcare Professional Engagement (HCPE)

At GSK we unite science, technology and talent to get ahead of disease together.

We are looking for a dynamic Senior Brand Manager to strive to engage and inspire others about adopting a ‘customer centric’ approach to marketing. This includes delivering value by ensuring that patients and customers’ needs are met and that all our marketing activities are aligned to their needs.

Responsibilities

• Provide strategic leadership, shaping the brand strategy and business objectives. Optimising strategy based on the latest market and environmental insights, to develop a strategy which will drive the financial and competitive objectives. Lead the Vaccines HCPE Team (5 direct reports) to deliver ambitious, best in class engagement plans with customers (national webinars, local meetings and UK congresses).
• Facilitate operational execution, leading operational planning, ensuring a clear alignment to the strategic plan. Through high responsibility for operational execution, you will ensure the operational plan is implemented in an agile way, with high discipline on delivering against operational cycle commitments and KPIs in order to deliver brand performance objectives.
• Collaborate with all stakeholders (global/local, cross-functional teams e.g. sales team and medical) and hold regular check-ins with them.
• Combine data & insight to continuously identify opportunities to improve customer engagement and bring brand, market and industry knowledge to guide user journeys. Apply an agile test, learn and iterate approach to bring fast & improved ways of working.
• Work omnichannel, setting ambitious and clear user journey vision for the brand. Ensure user journeys are highly visible and aligned to the brand strategy and business objectives. Ensure key metrics and KPIs are in place to measure impact and success.
• Do the right thing and ensure all customer experience user journeys and associated activities follows the requirements set out within our internal and external operating framework including the GSK Code & ABPI code.

Basic Qualifications & Skills

• Extensive business experience within pharmaceutical or biotech industry, leading the brand strategy process, demonstrating commercial acumen
• First line leadership of marketing teams
• Deep knowledge of the UK Health system
• Omnichannel marketing experience, using data to guide effective and impactful omnichannel campaigns.
• Proven experience of effectively developing and delivering on strategic plans and demonstratable discipline in operational execution through agile ways of working
• Understanding of ABPI code and UK governance environment

Preferred Qualifications & Skills

• Strong negotiation and leadership skills
• Excellent oral, written communication, and presentation skills
• Must be a strong collaborator, team player, and individual contributor
• Strong analytical and quantitative skills
• Vaccines experience preferred

Mindset and Behaviours

• Demonstrated ability to think both strategically and tactically
• Brings a high-energy and passionate outlook to the job and can influence those around her/him
• Able to build a sense of trust and rapport that creates a comfortable & effective workplace

Closing Date for Applications

4th January 2026

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.