Senior Audience Marketing Manager - Awareness and Activation

CANCER RESEARCH UK; Greater London; Hybrid; GBP 52,000 - 57,000; Full time

Job summary

A leading charity organization in the United Kingdom seeks a Senior Audience Marketing Manager to lead integrated marketing strategies for awareness and activation. This role involves managing campaigns that drive engagement and donations, overseeing a £15m budget, and leading a team of five. The ideal candidate has significant marketing leadership experience, a strategic mindset, and a professional marketing qualification. Flexible working is available with some office requirements.

Benefits

Generous benefits package

Career development opportunities

Supportive working environment

Qualifications

• Proven track record of delivering results through effective team leadership.
• Significant experience in integrated through-the-line campaigns.
• Ability to adapt to changing priorities.

Responsibilities

• Lead the development and delivery of integrated marketing campaigns.
• Manage a significant budget (£15m) effectively.
• Oversee creative development and production of marketing materials.

Skills

Marketing leadership

Integrated campaigns

Audience insight

Stakeholder influence

Effective communication

Education

Professional marketing qualification

Job description

Senior Audience Marketing Manager - Awareness and Activation

Salary: £52,000-£57,000 plus benefits

Reports to: Audience Marketing Lead

Directorate: Marketing, Fundraising & Engagement

Contract: 12 month fixed-term contract

Hours: Full time 35 hours per week

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: 08 February 2026 23:55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply. Please contact or 020 3469 8400 as soon as possible.

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process: two stage interviews

Interview date: first stage interviews 20 February. second stage 23 February.

At Cancer Research UK, we exist to beat cancer.

We're looking for an inspiring Senior Audience Marketing Manager that leads on the development and delivery of the marketing strategy and plan for Awareness and Activation, taking an audience centred approach to meet the needs of key Cancer Research UK audiences and deliver against organisational objectives.

This role will lead a team of 5 to deliver a cross-channel integrated marketing plan, ensuring creative excellence and establishing best practice and expertise in above-the-line marketing campaigns that drive awareness, consideration and activation amongst our audiences.

What will I be doing?

• Lead your team to plan, develop, implement and optimise a year-round integrated marketing campaign that drives awareness of CRUK and how to support us; shifts consideration to support CRUK and activates audiences to donate, fundraise, volunteer, pledge
• Oversee and lead the team to deliver marketing campaigns from planning, budgeting, managing stakeholders, creative delivery, implementation, optimisations, results and analysis
• Translate the marketing strategy, KPIs and resource plan into an Awareness and Activation marketing plan, working with key stakeholders and agencies to develop this
• Oversee and manage a significant budget (£15m) effectively to deliver against targets
• Oversee the creative development and production of marketing materials by leading your team to work collaboratively with creative agencies, freelancers and in-house designers ensuring excellent creative delivery that is relevant to audiences for use across a wide range of channels
• Work closely with the Marketing Planning function to feed overarching campaign objectives and campaign results and insight to inform briefing and integrated planning and consult throughout the planning process
• Champion marketing's shift to an audience centred approach exploring ways to better meet the needs of our audiences in a relevant, targeted way through creative, content and channels
• Work with the Marketing Channel experts to ensure we are utilising the most effective and innovative channel mix to engage our key audiences and drive efficiencies where possible
• Work with Communications, Science Engagement stakeholders, and wider Marketing and Digital teams to ensure optimised end to end journeys are considered and optimised for maximum engagement and conversion
• Work with Data and Insight experts to ensure we are maximising the value of our data as an asset, and effectively using data to target the right individuals with the right message at the right time
• Manage and motivate key agencies and suppliers, ensuring they are driving value for Cancer Research UK and delivering best in class campaigns, creative, channel planning and content
• Work with Insight stakeholders in Marketing and across the organisation to track and monitor the impact of our campaigns, ensuring we are meeting and exceeding marketing objectives and reviewing activity with a performance mindset

What are we looking for?

• Expertise in above-the-line (ATL) marketing with a particular emphasis on how channels effectively work together and the role of different marketing channels in fully integrated campaigns
• Significant marketing leadership experience, with proven track record of delivering results through effective team leadership
• Significant knowledge and experience of delivering integrated through-the-line campaigns
• Strategic thinker with significant experience of translating strategy into operational planning, and delivering multi-channel marketing campaigns
• Experience working with audience insight to tailor campaigns to meet audiences needs
• Relevant experience of managing and motivating agencies and suppliers to drive maximum value from relationships
• Ability to build collaborative relationships and influence stakeholders at all levels
• Champions the supporter and the delivery of relevant, engaging communications and excellent supporter experiences
• A flexible approach to adapt to changing priorities
• A confident and effective communicator, including in difficult situations
• A professional marketing qualification, such as Institute of Digital Marketing or Chartered Institute of Marketing, or equivalent experience

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.

For more information on this career opportunity please visit our website or contact us.

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