Senior Account Manager (CRM & Loyalty)

VCCP; City Of London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading marketing agency in London is looking for an experienced Account Manager to join their Loyalty & CRM team. You will engage with clients to enhance connections with their brands while supporting strategic projects. The role requires excellent account management skills, a strong digital background, and the ability to communicate effectively. Join a dynamic team committed to high standards of creativity and diversity, equity, and inclusion.

Qualifications

• Strong digital background with account management experience.
• Ability to communicate effectively at all levels.
• Excellent relationship building and multiple project management skills.

Responsibilities

• Support customer strategy projects and multi-channel communications.
• Facilitate a smooth running account and inspire the team.
• Prepare creative briefings and client presentations.
• Maintain good relationships with clients and track production budgets.

Skills

Account management

Creative judgement

Excellent communication

Strategic thinking

Teamwork

Job description

The Role :

Working in our Loyalty & CRM team, you will be working closely with a brilliant bunch of dedicated account handlers, creatives, strategists, data and tech specialists who look after how we engage, build, and connect consumers with our fantastic client brands. Reporting into one of our Senior Account Directors, you will support with everything from customer strategy projects, social, customer mapping, journey development, and multi-channel comms development (from hyper-personalised emails through to landing pages and all other 1-1 channels). You will need a strong digital background, a good understanding of data, excellent account management skills (well‑organised, upbeat, positive attitude, and ability to communicate well at all levels). Most importantly, you will be joining a growing team and helping to supercharge VCCP's Loyalty & CRM credentials.

What makes a brilliant Account Manager at VCCP :

VCCP Account Managers are the heart of the agency. They are constant throughout the process of the day‑to‑day running of the account, ensuring it runs as smoothly, effectively, and efficiently as possible. They are the facilitators for ensuring the best environment throughout to create the best work.

Creative :

The creative aspirations at VCCP are very high. Our Account Managers should be able to demonstrate outstanding creative judgement and, working with the Strategy and Creative department, take responsibility for the highest standard of creative output possible. They shouldn’t be afraid to challenge the work to make it better. They are also responsible for helping to prepare inspiring creative briefings and client presentations, and are able to present confidently and passionately when required. They should live and breathe our agency mantra, ‘to create work that populates culture,’ and should be relentless in their pursuit of doing this.

Strategic :

VCCP is famous for its strategic thinking, perhaps best demonstrated by O2, the most awarded IPA effectiveness brand of all time. Account Managers at VCCP are expected to contribute to the strategic process and have a well‑informed strategic point of view based on a good understanding of the client’s competitor set and wider out‑of‑category examples.

Client Management :

Our Account Managers build and maintain good relationships with the day‑to‑day clients and are expected to gain their confidence quickly. AM’s at VCCP should be multi‑taskers and have the ability to manage multiple projects at the same time, whilst displaying charm and calmness to the internal VCCP team and client. They should be microscopic in detail and provide dedicated support to the Account Director leading their piece of business.

Communication :

VCCP Account Managers have excellent communication skills, both internally and with the client. They are great presenters; they have professionalism and presence with their clients and are clear and concise in all spoken and written communications, both to the client and the internal team. They capture all client feedback and disseminate the relevant information, clearly and concisely, to the wider agency and client teams as required.

Teamwork :

VCCP Account Managers manage the crew on the ship. They sit at the heart of each team.

They take the initiative and thrive on the entrepreneurial opportunities that present themselves. They are excellent at inspiring their planners and creative partners through the cycle of a given project. Process experts, they know how to make the agency work and drive the creative production process in partnership with their producer.

Financial :

VCCP Account Managers support the Account Director in the day‑to‑day financials of the account. They work with their creative production partners to keep track of production budgets whilst supporting the Account Director on fee’s, budgeting and forecasting. They have a good understanding of the client’s budget, but in keeping with the agency's entrepreneurial spirit, are always on the lookout for opportunity and growth.

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via [e-mail].

CRIMINAL RECORDS INFORMATION

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.