Senior Account Director - Consumer (up to £65k)

Golin; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global PR agency in Greater London is seeking a Global Senior Account Director to lead flagship global consumer brands. This role involves developing communications strategies, managing multi-market programs, and ensuring excellence across all activations. Ideal candidates have significant experience in consumer PR within an agency, with a proven track record of leading global campaigns, strong storytelling abilities, and a collaborative leadership style. This position offers the opportunity to deliver impactful campaigns at a global scale.

Qualifications

• Extensive experience in consumer PR / communications, preferably in an agency.
• Proven experience leading global multi-market client programmes.
• Strong track record in earned-first campaigns with social and digital integration.

Responsibilities

• Act as the strategic lead for major global consumer clients.
• Develop global communications strategies and narrative platforms.
• Lead the development of integrated campaigns across various channels.

Skills

Consumer PR experience

Strategic thinking

Strong storytelling skills

Collaborative leadership

Data-literate

Job description

Overview

We’re looking for a Global Senior Account Director with deep consumer PR experience and a proven track record of leading multi‑market, global client programmes.

You’ll be the strategic lead for some of our flagship global consumer brands, setting the vision, driving integrated campaigns across markets and ensuring our work lands with consistent excellence everywhere from global hubs to local market activation.

This role is perfect for someone who loves big brand thinking, thrives in complex global structures and knows how to get brilliant work out of large, cross‑functional teams.

Key Responsibilities

• Act as the day to day strategic lead for one or more major global consumer clients, owning the relationship at senior stakeholder level
• Lead the global hub for multi‑market programmes – setting the strategic direction, overseeing planning and ensuring local markets have what they need to activate
• Develop global communications strategies, narrative platforms and brand positioning that can flex effectively at a local market level
• Create and roll out global toolkits, playbooks and campaign frameworks (e.g. messaging, asset banks, influencer guidelines, social content frameworks)
• Partner with clients on annual planning, budget allocation and market prioritisation, ensuring activity ladders up to business objectives
• Lead the development of integrated, earned‑first campaigns across PR, social, digital, influencer and content
• Work closely with creative, strategy, social and production teams to brief, shape and stress‑test ideas that can scale globally
• Ensure global work is insight‑driven, measurable and culturally relevant, with clear KPIs and robust evaluation approaches
• Ensure programmes are delivered on time, on budget and to the highest quality, with the right seniority mix across markets
• Lead, mentor and inspire account teams across levels and markets, creating a collaborative environment
• Set clear expectations, provide regular feedback and actively support career development and progression
• Champion inclusive ways of working, ensuring diverse perspectives are heard and reflected in our thinking and output

What You’ll Bring

Experience & Expertise

• Extensive experience in consumer PR / communications, primarily within an agency environment
• Proven experience leading global or multi‑market client programmes – ideally acting as the hub for multiple markets
• Strong track record in big brand, earned‑first consumer campaigns with social, influencer and digital integration
• Comfortable navigating complex global client organisations (regional structures, global/local alignment, matrix stakeholders)
• Experience developing and rolling out toolkits, playbooks and global frameworks for local market activation

Skills & Mindset

• Strategic thinker who can turn business challenges into sharp comms strategies and campaign platforms
• Confident, credible client leader, able to build trust with senior stakeholders and push thinking when needed
• Strong storytelling, writing and presentation skills, with the ability to simplify complexity for global audiences
• Highly organised, with excellent programme management and prioritisation skills across multiple workstreams and markets
• Collaborative leadership style – you get the best out of integrated teams and enjoy working across disciplines and geographies
• Data‑literate, able to brief meaningful measurement frameworks, interrogate results and optimise accordingly

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