Sales Representative - Midlands

Weber-Stephen Products EMEA; Birmingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading grilling company is seeking a proactive Sales Representative to enhance regional sales performance. The role involves managing customer relationships, executing sales and marketing strategies, and conducting training sessions for retail staff. Ideal candidates will have at least 2 years of experience in sales, a Bachelor's degree relevant to the field, and excellent interpersonal skills. Frequent travel is expected, making a full UK driving license essential. This position offers competitive benefits including generous holiday allowance and a bonus plan.

Benefits

25 days holiday + Christmas leave

Bonus plan

Annual Grill Academy vouchers

Attractive prices for Weber products

Qualifications

• Minimum 2 years' experience in sales of branded consumer goods to retailers.
• Proven track record of meeting or exceeding sales targets.
• Comfortable with frequent travel up to 80%.

Responsibilities

• Manage and grow sales within your assigned region.
• Execute national sales and marketing strategies.
• Deliver engaging product and brand training sessions.

Skills

Customer relationship management

Sales strategy execution

Training delivery

Planning and organisation

Interpersonal skills

Education

Bachelor's degree in Business, Sales, Marketing or related field

Tools

CRM

Laptop

Mobile

Job description

We are looking for a proactive and customer-oriented Sales Representative to join our UK team. This role is vital in delivering regional sales performance and implementing national sales and marketing strategies on a local level. You will develop and support our customer base across the region, delivering training, increasing brand visibility, and driving both sell‑in and sell‑out performance. You'll be representing Weber in the field, working closely with internal teams (Sales, Marketing, HR, and L&D) as well as retailers and distribution partners. Your responsibilities:

• Manage and grow sales within your assigned region through strong customer relationships and excellent sales service
• Execute national sales and marketing strategies at a regional level
• Drive new business development and expand partnerships with existing retailers
• Deliver engaging product and brand training sessions to retail staff
• Monitor market trends and provide feedback and ideas to the team
• Achieve revenue and margin targets for your territory
• Represent Weber at trade shows, consumer events, and retail activations
• Support shop‑in‑shop installations and maintain visual merchandising standards
• Report any issues or violations of shop‑in‑shop agreements
• Stay current with Weber's product offerings and in‑store marketing campaigns
• Submit regular sales reports and customer insights to your manager
• Attend internal sales planning meetings and collaborative workshops

Experience & Skills

• Minimum 2 years' experience in sales of branded consumer goods to chains, wholesale or specialist retailers
• Proven track record of meeting or exceeding sales targets
• Able to work independently and manage your own field‑based schedule
• Strong interpersonal and relationship‑building skills
• Highly organised with excellent planning and prioritisation skills
• Commercially minded with a proactive, hands‑on approach
• Comfortable with frequent travel (up to 80%)
• Confident delivering training and presentations
• Proficient in basic digital tools (CRM, laptop, mobile)
• Full UK driving license required
• Bachelor's degree in Business, Sales, Marketing, or related field experience

About Weber

In 1952, George Stephen Sr. changed the world of barbecuing, cutting a metal buoy in half and then adding a grate and three legs to create the iconic Weber kettle barbecue. Since then, we've been empowering grillers around the world. Weber doesn't rest on its legendary heritage alone. We are driven by our relentless innovative spirit. Never standing still and always looking to new horizons – in performance, quality and experiences – we are always reimagining the future of grilling.

It's this vision – and these family values – that guide us towards new horizons and into the future, bringing more and more people into the Weber family around the globe.

A role at Weber provides an exciting career path, working within a diverse team of talented specialists across EMEA. Weber colleagues are creative, collaborative and constantly learning. We love to push the boundaries and experiment with new ideas, while taking pride in our brand and in the detail of delivering the very best products and unrivalled experiences for our customers and colleagues.

Benefits

• 25 days holiday + Christmas leave
• Bonus plan
• Annual Grill Academy vouchers to develop grilling skills and attractive prices for Weber products with our employee purchase programme
• BBQ Sessions and company events