Sales Optimisation Analyst

Verastar Limited; Sale; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A telecommunications and utilities provider in the UK is seeking a Salesforce Optimisation Co‑ordinator to enhance performance through effective data management. The role requires strong analytical skills and experience with Salesforce, involving collaboration with various teams to optimize strategies. With a focus on data-driven decision making, this position promises to foster innovation and customer-centric practices while offering a hybrid working model and numerous employee benefits.

Benefits

Pension contributions

Generous retail discounts

25 days annual leave increasing to 28

Birthday off

Option to buy/sell holidays

Cycle to work schemes

Comprehensive well-being support

Complimentary gym access

Free parking

On-site café and bar

Qualifications

• 3+ years of experience working in an optimisation role with data.
• 2+ years of experience using Salesforce to improve performance.
• Proven ability to analyze data and make tactical changes.
• Strong relationships with operational teams.
• Experience in telecommunications or utilities industry.

Responsibilities

• Collaborate with teams to optimize Salesforce strategies.
• Build measurement and reporting frameworks for initiatives.
• Implement omni-channel customer interactions.
• Optimize lead distribution for better performance.
• Develop dialing strategies and requisite reporting.

Skills

Salesforce optimization

Analytical skills

Problem-solving

Project management

Data analysis

Education

A-Level or degree in numerical discipline

Tools

Salesforce

Job description

Role Profile (The purpose of the role)

Verastar is a telecommunications and utilities provider in the UK, delivering essential services to businesses of all sizes. We are currently seeking a highly motivated Salesforce Optimisation Co‑ordinator to optimise the productivity from our newly implemented Salesforce system. The principal goal of this role is to ensure we drive optimum performance across the sales teams by adapting the flows of data in‑day within Salesforce. The role entails monitoring and managing all the distribution of data into Salesforce to enhance sales results.

This role involves collaborating with cross‑functional teams, leveraging digital platforms and tools, and driving data‑driven decision‑making to optimise channel performance and achieve commercial objectives.

Play a crucial role in fostering innovation and promoting a customer‑centric approach within Clear Business to enhance sales performance and drive business success.

Reports to: Director of Data & Insight

Responsibilities of the role

• Collaborate with cross‑functional teams, including marketing, sales, customer services, renewals, retentions, sales support and finance to align and optimise Salesforce strategies and tactics to achieve the commercial objectives
• Develop and implement a robust measurement and reporting framework to track the effectiveness of initiatives and inform data‑driven decision‑making
• Build processes that allow for any omni channel customer interaction with Salesforce
• Lead implementation of an integrated omnichannel strategy within Salesforce, ensuring a seamless and consistent customer experience across all touchpoints, including digital, social media, and traditional channels
• Optimise lead mix into appropriate teams and queues within Salesforce to drive the most productive result; evaluate in‑day performance and take proactive action to influence daily results
• Build and implement an effective dial strategy – number of leads per source, frequency of calls, number of agents to service each source effectively
• Build and implement supporting reporting that provides requisite information to analyse activity, productivity and results

What success in the role looks like

• A clear measurement process for the optimisation of leads data within Salesforce that shows a continuous improvement in performance
• An improved contact rate derived from a defined contact plan that focuses on best time and number of occasions to contact a customer
• Demonstrate an overall improvement of productivity from colleagues using Salesforce derived from a marginal gains approach
• Creation of supporting reporting / MI that allows users of all levels easy access to understand the effectiveness of all activity and trends over defined periods of time
• Demonstrate the improvement in acquisition cost resulting from the tactics / strategy which are employed within this role

What you need to have already done to be right for this role

• 3+ years of experience working in an optimisation role involving data
• 2+ years of experience of using Salesforce to optimise operational performance
• Proven experience of analysing data and making tactical changes based on clear conclusions
• Experience of building strong, effective working relationships with operational teams
• Experience in the telecommunications or utilities industry

The personal capabilities needed to excel in this role

• Excellent knowledge of Salesforce and how to optimise performance; proficient knowledge and understanding of platform high level capabilities; strong understanding of internal processes and brand strategies
• Analytical and problem‑solving skills using large datasets
• Ability to manage multiple projects and priorities in a fast‑paced environment
• Ability to communicate with stakeholders at all levels of the organisation

Qualifications and other requirements

A-Level and / or degree in numerical discipline.

In return for your hard work, you’ll get

It takes all kinds of people to make Verastar the success that we are, and we’ve got a range of benefits to make sure everyone is happy.

• Pension contributions and life assurance coverage.
• Generous discounts at numerous high street and online retailers.
• 25 days of annual leave, increasing to 28 days based on tenure.
• Enjoy your birthday off every year.
• Ability to purchase up to 10 additional holidays and sell up to 5 days per year.
• Cycle to work and travel loans for people wanting a greener commute.
• Comprehensive well‑being support, including round‑the‑clock access to a GP, mental health assistance, fitness programmes, and complimentary legal and financial advice.

The important extras

• Hybrid working model: the choice to work remotely for three days.
• Engage in charity fundraising and volunteering activities as part of our giving back initiative.
• Enjoy fantastic on‑site amenities including a complimentary gym, free parking, a subsidised café, and an on‑site bar for post‑work drinks, quiz nights, and social gatherings.
• Full time / Permanent contract of 37.5 hours per week.
• No weekends and every bank holiday off.

What happens next?

If you’re looking for a new challenge with great benefits at an award‑winning company, then Verastar is the place for you. To be part of our continued success click ‘Apply’ today to take the next step in your career.

Across the Verastar Group, we are dedicated to fostering an inclusive environment and embracing our diversity. We are on the lookout for skilled individuals who share our values to join our teams.

All successful candidates will be subject to pre‑employment checks.

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