Sales and Marketing Manager

Tylney Hall Hotel; Hook; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prestigious hotel in England is seeking a Sales & Marketing Manager to develop and lead their annual sales and marketing plan. The successful candidate will manage corporate accounts, implement sales strategies, and analyze market trends. Strong leadership and analytical skills are essential for this role, which includes overseeing a budget and leading a team. This position offers the opportunity to shape the hotel's marketing efforts and ensure an excellent guest experience.

Qualifications

• Proven experience in sales and marketing management.
• Strong analytical skills and data-driven decision making.
• Experience in account management and client relations.

Responsibilities

• Develop and lead the annual sales & marketing plan.
• Solicit new and existing corporate accounts.
• Account management of corporate agreements and partnerships.
• Implement new strategies and lead sales marketing culture.
• Attend trade shows and industry meetings.
• Host familiarisation and press trips.
• Manage the S&M budget with the Director of Sales and Marketing.
• Analysis of local market trends and competitor activity.

Job description

Our Sales & Marketing Manager will work alongside our senior management team and Director of Sales and Marketing to deliver our financial and service objectives here at Tylney Hall Hotel.

Responsibilities

• Develop and lead the annual sales & marketing plan to successfully deliver the Elite Hotels vision, commercial targets, and customer satisfaction.
• Solicit new and existing corporate accounts to meet and exceed revenue goals.
• Account management of our corporate agreements, MICE agreements, and partnerships.
• Review and audit our current sales processes. Implementing new strategies and leading our sales and marketing culture.
• In conjunction with our wider sales team, attend trade shows, community events, and industry meetings.
• Attend and lead our weekly Yield meetings.
• Be our data and reporting ambassador for sales and marketing, Opera reporting, and data analysis.
• Host familiarisation and press trips. ensuring the best representation for Tylney Hall.
• Support with hotel show rounds, including MICE and weddings with the goal of increasing enquiry conversion rates.
• Be our ambassador for Elite Diners to improve performance and drive revenue.
• Encourage and evoke a sales and marketing culture. Maximising opportunities as they present.
• Develop and manage the S&M budget in conjunction with the Director of Sales and Marketing and Head of Marketing.
• Management of an Events Sales Manager and a Reservations Manager. Setting financial targets, implementing processes, and supporting day-to-day activities.
• Analysis of local market trends and competitor activity.
• Proactively gather content for social media marketing.
• Working alongside a central marketing support team, executing marketing campaigns, and actively promoting on-property.
• Create and update, take to market, and drive results for the annual Calendar of Promotions and special events.
• To ensure the hotel is represented accurately on all external platforms maximising results. This includes all key segments: leisure, corporate, MICE, and weddings.
• Work alongside our Group Sales Manager to proactively engage with business prospects.

At Elite Hotels we have a single minded and unwavering goal to make every visit to our hotels a positive experience that customers feel compelled to talk about.