Sales Manager - Gym - Trafford City

Everlast Gyms; Trafford; On-site; GBP 30,000 - 40,000; Full time

Job summary

A fitness company is seeking a Sales & Retention Manager for their new club in Trafford. This full-time role involves leading sales initiatives, maximizing membership retention, and supporting the team for a successful launch. The ideal candidate will have strong leadership skills, a focus on sales, and excellent communication abilities. Benefits include a free gym membership, discounts across brands, and opportunities for training and development.

Benefits

Free gym membership

20% discount across all Frasers Group brands

Eligibility for the Fearless 1000 Bonus Scheme

Monthly Frasers Champion awards

Training and funded qualifications

Opportunities for product training

Qualifications

• Proven ability to inspire and coach a team.
• Strong sales and retention focus with results-driven mindset.
• Excellent communication; adaptable to various audiences.
• Positive, solutions-focused, and resilient under pressure.
• Flexible to work evenings, weekends, and Bank Holidays.

Responsibilities

• Deliver the sales process and coach the team.
• Drive new member sales while maximizing retention.
• Own the activity planner and execute initiatives.
• Implement creative lead-generation strategies.
• Monitor KPIs and provide insights to the team.
• Drive revenue from memberships and products.
• Prepare and deliver monthly sales presentations.
• Build local business partnerships.
• Engage in national initiatives.
• Support General Manager with operational tasks.

Skills

Leadership

Sales focus

Communication skills

Interpersonal skills

Resilience

Ambition

Job description

What You'll Be Doing

• Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
• Driving new member sales while maximizing retention of existing members to grow the live member movement.
• Owning the activity planner for the club – ensuring initiatives are well‑planned, executed, and impactful.
• Implementing creative lead‑generation strategies both internally and externally.
• Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.
• Driving all revenue lines from memberships, product, and secondary spend to maximize profitability.
• Preparing and delivering monthly sales presentations to the wider management team.
• Building strong local business partnerships and developing #WeMoveBusinesses opportunities.
• Leading by example on reception and the gym floor in this member‑facing role.
• Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.
• Providing honest, constructive feedback to team members, supporting their development and performance.
• Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.

Passionate about health, fitness, and wellness.

Qualifications & Eligibility

• A proven leader with the ability to inspire and coach a team.
• Strong sales and retention focus with a results‑driven mindset.
• Excellent communication and interpersonal skills, able to adapt style to different audiences.
• Positive, solutions‑focused, and resilient under pressure.
• Ambitious, driven, and keen to develop further in leadership.
• Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.

As a Sales & Retention Manager at our new club opening in Trafford, you'll play a key role in driving membership growth, maximizing retention, and delivering a strong launch. Reporting directly to the General Manager, this full‑time leadership role will see you lead sales initiatives, support and develop the wider team, and ensure every member's journey is seamless from their first visit. You'll act as the ambassador for sales excellence in Trafford, leading by example and building strong relationships within the club and the local community.

Benefits

• Free gym membership.
• 20% discount across all Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme.
• Monthly Frasers Champion awards – winners receive double their salary for the month.
• Reward & recognition through Everlast Gyms Monthly Champions.
• Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
• The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.

At Frasers Group, we live by our principles:

• Think without limits – move fast, think fearlessly, and take the team with you.
• Own it and back yourself – own the basics, your role, and the results.
• Be relevant – to our people, our partners, and the planet.