Sales Executive - Hospitality Industry

Valsoft Corporation; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A dynamic software company is seeking a motivated Sales Executive to drive new business growth across independent hotels in the UK. The ideal candidate will have 3+ years of sales experience, a hunter mentality, and a proven track record in cold prospecting. This is a remote role with a focus on achieving sales targets and converting new clients in the hospitality sector.

Benefits

Competitive compensation with commission structure

Opportunities for career growth

Collaborative culture

Qualifications

• 3+ years of experience in a full-cycle sales role, ideally in hospitality software or SaaS.
• Proven success in cold prospecting and exceeding performance targets.
• Strong storytelling and consultative sales skills.

Responsibilities

• Source and close new hotel clients through targeted outbound outreach.
• Conduct discovery calls and deliver engaging product demonstrations.
• Own the full sales cycle from prospecting to close.

Skills

Cold prospecting

Consultative sales skills

Organisational skills

Communication

Negotiation

Team collaboration

Tools

Salesforce

Microsoft Office

Google Workspace

Job description

Roommaster (Innquest) Software – UK

Roommaster (Innquest) Software is seeking a highly motivated, results-driven Sales Executive to drive net-new business growth across independent hotels and lodging properties. This role is a critical part of our mission to expand Roommaster’s footprint in the hospitality industry by winning new customers – particularly standalone properties and smaller portfolios that are not part of larger management groups.

We’re looking for a proven closer with a strong hunter mentality, exceptional organisational skills, and a high sense of urgency. You’ll be responsible for proactively identifying, engaging, demoing, and converting new hotel prospects through a combination of outbound efforts, relationship-building, and consultative sales strategy.

As a Sales Executive, your primary responsibility is to generate new logos and grow ARR through outbound prospecting, cold outreach, discovery calls, product demonstrations, and full-cycle deal management. You will be expected to consistently meet or exceed activity KPIs, sales quotas, and performance metrics.

Here is a little window into our company: Roommaster (InnQuest) Software, the company behind the trusted Roommaster PMS, serves over 5,500 properties globally with innovative, user-friendly hotel management solutions. We help independent hotels and small groups optimize operations, streamline guest services, and drive revenue through our all-in-one PMS, mobile tools, and AI-powered phone agents. Roommaster (Innquest) Software is part of the Aspire Software portfolio, an Operating Group of Valsoft. Roommaster is positioned for rapid expansion, making this role a key growth opportunity for a driven sales professional.

Our motto is “Be Humble, Stay Hungry!”

The successful candidate will be based anywhere in the UK, working in a remote work model!

What You’ll Be Responsible For

New Business Development and Sales Execution

• Source and close net-new hotel and lodging clients through targeted outbound outreach, cold calling, emailing, and LinkedIn prospecting
• Conduct discovery calls and deliver engaging product demos tailored to individual property needs and challenges
• Own the full sales cycle – from prospecting to proposal to close – with a focus on new logo acquisition and ARR growth
• Build and maintain a qualified pipeline of independent property prospects and accurately forecast revenue performance
• Ensure each opportunity aligns with Roommaster’s product capabilities and long-term strategic direction

Collaboration and Market Positioning

• Work cross-functionally with Product, Implementation, Marketing, and Customer Success to ensure smooth onboarding and product fit
• Provide valuable insights from the field to help shape go-to-market strategies, messaging, and product development
• Represent Roommaster at relevant hospitality trade shows, industry events, and virtual conferences to generate leads and build brand visibility

Performance Management

• Meet or exceed monthly and quarterly sales quotas, including metrics for new logos, demo conversions, and ARR targets
• Track all sales activities, opportunities, and outcomes in Salesforce or equivalent CRM tools
• Maintain a high level of daily activity (calls, emails, meetings) consistent with SDR/BDR standards and best practices
• Regularly review and refine outreach strategies to improve lead conversion and shorten sales cycles

About You

• 3+ years of experience in a full-cycle sales role, ideally in hospitality software, SaaS, or property technology
• Proven success in cold prospecting, outbound sales, and consistently exceeding performance targets
• Experience demoing software solutions to independent decision-makers, with strong storytelling and consultative sales skills
• Ability to sell to independent hotels, motels, inns, and boutique properties, especially those outside of large management groups
• Self-starter with exceptional organisational skills, time management, and follow-through
• Strong team player with a collaborative mindset and the ability to work cross-functionally in a remote-first environment
• Proficiency with CRM systems (Salesforce preferred), as well as Microsoft Office/Google Workspace
• Excellent communication, negotiation, and presentation abilities
• Fluent in English, both written and verbal, is essential
• Legally authorised to work in the UK

Why Join Roommaster?

• Be part of a high-growth, forward-thinking company transforming the hotel tech landscape
• Competitive compensation with clear commission structure and performance-based incentives
• Opportunities for career growth, professional development, and leadership pathways
• Collaborative, fast-paced culture with room to take initiative and make an impact

If you are a proactive sales performer who thrives in a high-activity, high-impact role focused on landing new logos, let’s talk.

For further information about Roommaster (Innquest) Software, you can visit our website www.roommaster.com to learn more.

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.