Sales Engineer

SER Limited; Remote; GBP 50,000 - 80,000; Full time

Job summary

A leading packaging machinery firm is seeking a Sales Engineer specializing in flexible packaging machinery. This remote role covers the northern region of England, focusing on new business development and account management. The successful candidate will sell complex capital equipment, manage customer relationships, and drive project execution. Offering a competitive salary of £50,000 plus commission (OTE £70,000-£80,000) and benefits including a company vehicle and holiday package. This is an excellent opportunity to impact within a growing organization.

Benefits

Company vehicle

Laptop and mobile phone

25 days holiday + bank holidays

Death in service benefit

Qualifications

• Proven experience selling capital equipment directly into the food industry.
• Strong technical background in mechanical, electrical, or packaging-related fields.
• Experience managing large capital equipment projects.

Responsibilities

• Identify and develop new business opportunities within the food industry.
• Manage and grow existing customer accounts.
• Engage with decision-makers and stakeholders at customer sites.

Skills

Solution-oriented sales mindset

Strong communication skills

Stakeholder management

Comfortable managing long sales cycles

Technically curious

Job description

Job Title: Sales Engineer - Flexible Packaging Machinery

Location: Remote (North of England)

Industry: Packaging Machinery / Capital Equipment

Salary: £50,000 basic + commission (OTE £70,000-£80,000)

Company Overview

Our client is a growing packaging machinery OEM specialising in the design and supply of capital equipment to the food, beverage, pharmaceutical, and home care sectors. The business employs approximately 40 staff and operates as part of a wider subsidiary group of four companies.

The company is experiencing strong growth and is creating this role as a new position to support expansion within its flexible packaging machinery portfolio.

Role Overview

This is a technically focused, solution-led Sales Engineer role responsible for selling flexible packaging capital equipment, including pouch, sachet filling, and vertical form-fill-seal (VFFS) bagging machinery.

The successful candidate will manage the full sales lifecycle—from new business development through to account management, working closely with customers to deliver tailored engineering solutions. Equipment values typically range from £100k-£150k, with sales cycles of up to four months.

This is a remote-based role, covering the northern region, with full autonomy to manage pipeline, customers, and projects.

Key Responsibilities

• Identify, develop, and convert new business opportunities within the food industry
• Manage and grow existing customer accounts
• Sell complex capital equipment using a solution-based, consultative sales approach
• Engage directly with decision-makers and senior stakeholders at customer sites
• Understand customer products, materials, and packaging requirements to recommend appropriate machinery
• Manage large-scale capital equipment projects from initial enquiry through to order and handover
• Work closely with internal engineering, applications, and project teams
• Prepare technical proposals, quotations, and presentations
• Accurately forecast sales activity and manage a long-cycle sales pipeline

Technical & Commercial Requirements

• Proven experience selling capital equipment directly into the food industry
• Strong or technical background (mechanical, electrical, or packaging-related)
• Demonstrated experience managing large capital equipment projects
• In-depth understanding of flexible packaging materials and their compatibility with machinery and end products
• Ability to translate technical concepts into commercial value for customers
• Comfortable managing long sales cycles and complex buying processes

Key Skills & Attributes

• Solution-oriented and consultative sales mindset
• Strong communication and stakeholder management skills
• Commercially driven with the ability to work autonomously
• Technically curious with a hands-on approach to problem-solving
• Organised, resilient, and comfortable working in a growth-focused environment

Package & Benefits

• Basic salary: £50,000
• Commission: 1% of sales value
• OTE: £70,000-£80,000 per annum
• Company vehicle
• Laptop and mobile phone
• 25 days holiday + bank holidays
• Death in service benefit

Why Join?

Newly created role with the opportunity to make a real impact

Join a growing OEM with strong backing and group support

High-quality, technically advanced machinery portfolio

Clear earning potential and autonomy in the role

If this role is of interest please call Dan Walton on (phone number removed)