Sales Director - Drinks

Michael Page (UK); England; On-site; GBP 75,000 - 95,000; Full time

Job summary

A leading recruitment firm seeks an experienced Sales Director for a prominent beer brand in the UK. This role involves developing and executing sales strategies across on-trade and off-trade channels while building a strong sales team and key customer relationships. Ideal candidates will have a proven track record in sales leadership within the FMCG or drinks sector, strategic thinking abilities, and a passion for premium brands. Competitive compensation tied to performance is offered.

Benefits

Opportunity to shape the sales function

High level of autonomy

Competitive remuneration

Qualifications

• Proven track record in a senior sales leadership role, ideally within FMCG, drinks, or alcohol.
• Strong understanding of UK on-trade and/or off-trade channels.
• Experience building and motivating sales teams.

Responsibilities

• Developing and executing the company's sales strategy across various channels.
• Building strong distributor and customer relationships.
• Shaping the long-term commercial direction of the business.

Skills

Proven track record in senior sales leadership

Strong understanding of UK on-trade/off-trade channels

Strong people leadership skills

Commercially astute and data-driven

Negotiation skills at senior level

Passion for premium brands

Job description

• Exciting Sales Director Role
• Award Winning

About Our Client

My client is an Award Winning Founder Led Premium Beer with a loyal and growing customer base, and a clear ambition to scale nationally.

Job Description

The Sales Director will be responsible for developing and executing the company's sales strategy across on-trade, off-trade, and key accounts. You will build a winning sales team, build strong distributor and customer relationships, and play a key role in shaping the long-term commercial direction of the business.

The Successful Applicant

A successful Sales Director - Drinks should have:

• Proven track record in a senior sales leadership role, ideally within FMCG, drinks, or alcohol
• Strong understanding of UK on-trade and/or off-trade channels
• Strategic thinker with a hands-on, entrepreneurial mindset
• Excellent people leader with experience building and motivating sales teams
• Commercially astute, data-driven, and confident negotiating at senior level
• Passion for premium brands and building long-term value

What's on Offer

• Opportunity to shape the sales function of a growing, values-driven business
• High level of autonomy and influence at leadership level
• Work with a respected, high-quality product and brand
• Competitive remuneration with upside linked to performance

If you are an experienced Sales Director - Drinks looking to take the next step in your career within the FMCG industry, we encourage you to apply for this exciting opportunity.