Sales Director

Set2Recruit; Leicester; Hybrid; GBP 70,000 - 75,000; Full time

Job summary

A leading engineering firm seeks a Sales Director to drive global sales strategies and manage key OEM accounts. The ideal candidate will have over 10 years of experience in engineering CapEx sales, especially in industrial refrigeration or HVAC. Responsibilities include executing a proactive sales strategy and mentoring sales team members. This role offers a competitive salary of £70,000 - £75,000 plus bonuses and the opportunity to impact global operations significantly. Remote and office work flexibility is included.

Qualifications

• 10+ years in industrial/engineering CapEx sales.
• Deep understanding of OEM sales cycles and long-term value sales.
• Proven experience managing distributors across different regions.

Responsibilities

• Own and execute the global sales strategy.
• Identify and secure design-in opportunities at R&D and concept stage.
• Personally manage critical global OEM accounts.

Skills

Industrial product sales

Leadership

Negotiation skills

Data analysis

Job description

Sales Director – (Engineering / Refrigeration / UK& Global Sales) Based : - Leicester / Loughborough / Derby / Nottingham

Location: 3 days office | 2 days remote - (Home or on the road with clients / BD)

Salary: £70,000 – £75,000 + Bonus (upto 30%) + Benefits

The challenge.

This role exists to professionalise and scale the sales function of this global R&D & Manufacturing group.

The Ideal Candidate Experience

• 10+ years in industrial / engineering CapEx sales.
• Background in industrial refrigeration, HVAC or thermal management is a significant advantage.

You will inherit a solid US foundation and a growing global distributor network, with a clear mandate to move the business from a reactive, farmer‑led sales model to a proactive, hunter‑driven strategy.

This isn’t about shifting boxes faster. It’s about winning specification, embedding the company as the default standard in global OEM supply chains, and building a sales engine that scales internationally.

Its about driving growth.... If you like fixing engines while in motion and driving growth then this is cool challenge and something you can add value and be part of something.

Key Responsibilities

Strategic Growth

• Own and execute the global sales strategy, pivoting the organisation from reactive order‑taking to proactive OEM hunting.
• Report into the GM and work on new Sales / Commercial Strategy to drive growth.
• Identify and secure design‑in opportunities at R&D and concept stage.
• Drive long‑term revenue growth through specification, not price wars.

Channel & Distributor Management

• Optimise and professionalise the global distributor network across NA, EMEA and APAC.
• Define and implement KPIs, partner standards and margin‑based incentive structures.
• Build loyalty, accountability and performance across the channel.

Team Leadership

• Mentor and develop a Sales Executive.
• Oversee Inside Sales Admin and Marketing, ensuring alignment between sales execution and market messaging.
• Build a culture of ownership, accountability and commercial discipline.

Key Account Management

• Personally manage critical global OEM accounts.
• Lead commercial and technical engagement to ensure early‑stage specification.
• Act as the senior commercial interface between customers, engineering and leadership.

The Ideal Candidate Experience

• 10+ years in industrial / engineering CapEx sales.
• Background in industrial refrigeration, HVAC or thermal management is a significant advantage.

OEM Mindset

• Deep understanding of OEM sales cycles and how to get specified into standard builds. Comfortable selling long‑term value, not short‑term discounts.

International Savvy

• Proven experience managing distributors across UK, US, EMEA and APAC.
• Confident operating in different commercial and cultural environments.

Commercial Acumen

• Strong negotiator with a track record of margin protection in fluctuating markets.
• Data‑driven, commercially sharp and strategically minded.

Leadership & Collaboration

• Previous sales management experience.
• Able to bridge the gap between technical engineering teams and commercial growth.
• A true team player who leads from the front.

Change Agent

• Comfortable (and energised by) a business going through professionalisation and scale‑up. You bring structure without killing momentum.

Why Join?

• A genuinely influential leadership role with global impact.
• Backing to build a sales function properly – strategy, structure and people.
• A business ready to move from good to properly serious.

If you’re a Sales Director who prefers winning specification over chasing quotes, this one’s for you and to take this from a £4-£5m T / O to £15m+