Sales Development Representative, DACH

Cribl; Greater London; Hybrid; GBP 42,000 - 48,000; Full time

Job summary

A dynamic tech company is seeking a Sales Development Representative (SDR) to handle lead generation and prospecting primarily for the DACH region. The role involves qualifying leads, generating sales meetings, and maintaining the sales pipeline through various prospecting tools. Candidates should have at least 1-3 years of experience, proficiency in German, and familiarity with Salesforce. This remote-first company offers a competitive salary and a comprehensive benefits package.

Benefits

Health insurance

401(k)

Paid holidays

Generous benefits package

Qualifications

• 1-3 years of previous prospecting experience required.
• Business-level German necessary due to DACH support.
• Strong business and tech acumen needed.

Responsibilities

• Qualify and develop inbound/outbound leads.
• Generate sales-ready meetings for sales executives.
• Conduct cold discovery calls and email campaigns.
• Log and track sales activities in Salesforce.

Skills

Prospecting experience

German language proficiency

Salesforce familiarity

Tech acumen

Motivated self-starter

Teamwork capability

Education

College degree

Tools

Salesforce

Outreach.io

ZoomInfo

Job description

What does that mean? It means we are a serious company that doesn’t take itself too seriously; and we’re looking for people who love to get stuff done, and laugh a bit along the way. We’re growing rapidly - looking for collaborative, curious, and motivated team members who are passionate about putting customers first. As a remote‑first company we believe in empowering our employees to do their best work, wherever they are.

As the data engine for IT and Security many of the biggest names in the most demanding industries trust Cribl to solve their most pressing data needs. Ready to do the best work of your career? Join the herd and unlock your opportunity.

Why You’ll Love This Role

Become a GOAT at Cribl, where our collaborative herd culture means we go farther together and celebrate every win. As an SDR, you’ll use a best-in-class tech stack to generate high-impact conversations and real ARR, all while growing both personally and professionally. We champion individuality, curiosity, and a supportive atmosphere-plus, we’re recognized as a Forbes and Fortune best workplace. If you’re ready to make a difference, have fun, and reach new heights with the best team around, come join the herd!

Responsibilities

• Qualify, follow up, educate and develop a substantial volume of inbound and outbound leads to progress prospects further into Cribl’s sales process
• Efficiently respond and qualify inbound marketing leads according to set SLAs
• Generate sales-ready meetings and opportunities for sales executives using Cribl’s qualification criteria
• Research target new accounts, identify key personas, add contacts, emails and generate interest through cold discovery calls and email campaigns
• Leverage taught sales techniques to maximize customer interactions enough to provide high level introduction
• Use of strong selling and influencing skills to understand and uncover customer needs and business challenges to effectively pitch how Cribl solves them
• Log, track, and maintain Salesforce consistently according to Cribl’s lead to opportunity flow process
• Accurately distribute leads/meetings through discovery to assigned sales executives
• Consistently achieve meeting quota to ensure territory revenue and growth objectives are met
• Work closely with Sales Directors and attend customer meetings as required
• Attend sales meetings, training, and local trade shows to keep current with technology
• Work directly with marketing to drive continuous improvement in lead quality conversion rates and pipeline generation
• We are a remote-first company and work happens across many time-zones - you may be required to occasionally perform duties outside your standard working hours

Qualifications

• Minimum of 1-3 years of previous prospecting experience
• You must be able to speak German at a business level as you will be supporting the DACH region
• Familiarity with systems. Specifically Salesforce, Outreach.io, and ZoomInfo and other prospecting tools
• Strong business and tech acumen
• Highly motivated, driven and self-starting individual
• Ability to work in a fast paced, team environment
• Ability to understand customer needs and meet that need with a successful product sale
• Prior lead generation or sales prospecting experience and a college degree will enhance your consideration for this role

Salary Range: $56,000-$63,000

The total compensation offered for this position includes a commission/incentive plan. The salary for this role is dependent on geographic location. The salary offered will be based on the individual candidate’s job-related knowledge, skills, and experience. In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), and equity.

Bring Your Whole Self Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us .

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