Sales Development Representative

Law Business Research Limited; City Of London; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading research firm in London seeks a Sales Development Representative to support their sales team. Responsibilities include lead generation, managing outreach, and collaborating across teams. Ideal candidates will have 6 months of relevant experience and strong communication skills. The role offers a supportive culture and diverse benefits including private healthcare and employee assistance programs.

Benefits

Cycle to work scheme

Eye care

Employee Assistance Programme

A day off for your birthday

Life assurance

Private healthcare

Generous parental leave

£350 annual wellbeing allowance

Work from anywhere (2 weeks)

Qualifications

• Ideally 6 months minimum experience in an SDR / B2B sales / account management role.
• Familiarity with qualification methodologies such as BANT or MEDDIC.
• Previous experience selling marketing solutions within the legal or professional services market is desirable.

Responsibilities

• Identify suitable prospective authors for the Lexology Panoramic series.
• Manage outreach process for prospects from key jurisdictions.
• Generate reports and identify key market insights for prospects.

Skills

B2B sales experience

Excellent verbal and written skills

Strong active listening

Understanding of B2B sales cycle

Experience in a target-driven environment

Tools

Salesforce

Job description

Sales Development Representative

Application Deadline: 10 October 2025

Department: Commercial

Employment Type: Full Time

Location: London

Reporting To: Head of Sales

Description

Why LBR?

Law Business Research offers an amazing market position, growth, collaboration and a supportive culture. Our values promote equality, agility, and respect in everything we do. LBR has been recognised with the 2024 Inspiring Workplaces Award and partners with the Business Disability Forum to foster inclusion and Disability Confident Accreditation. We also engage in charitable initiatives including Swawou School in Sierra Leone, supporting education for 120 girls. We are an equal opportunities employer and are committed to providing equal opportunity for all candidates regardless of sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.

We are committed to an inclusive, respectful and engaging workplace culture and provide adjustments to applicants on request as part of the application process.

Key Responsibilities

The primary role of the Sales Development Representative is to support the Lexology Panoramic sales team by using lead generation techniques, email and telephone campaigns, and the company CRM system (Salesforce) to generate new business opportunities. Over time, you will learn and deliver the new business sales pitch. Successful applicants will have the opportunity to join the sales team in a Business Development Executive role.

What you would be doing:

• Lead generation: identifying suitable prospective authors for the Lexology Panoramic series
• Manage outreach process for prospects from key jurisdictions
• Liaise with other teams across the business to identify whitespace and cross-sell opportunities
• Generate reports and identify key market insights for prospects and clients
• Lead qualification via proven criteria
• Manage and maintain a pipeline of interested prospects and engage the sales team on next steps
• Identify best practices for refining the lead-generation strategy

Skills Knowledge and Expertise

• Ideally 6 months minimum experience in an SDR / B2B sales / account management role
• Excellent verbal and written skills together with strong active listening expertise
• A solid understanding of a typical B2B sales cycle
• Experience and understanding of pipeline management
• Familiarity with qualification methodologies such as BANT or MEDDIC
• Previous experience selling marketing solutions within the legal or professional services market is desirable but not essential
• Experience of using a CRM system is desirable but not essential
• Experience of excelling in a target driven / KPI focused environment

Benefits

Our people are our most valuable asset, and we offer a wide range of benefits to support you:

Start of employment:

• Eye care
• Employee Assistance Programme
• A day off for your birthday

After 3 months employment:

• Pension (4% employer contribution and 4% employee contribution)

After 4 months employment:

• Life assurance

After probation:

• Cycle to work scheme
• Season ticket loan
• £350 annual wellbeing allowance to contribute to gym memberships or fitness classes
• Puregym access
• Perks at work platform access

After 1 year service:

• Private healthcare

Additional Perks:

• Company socials
• Access to Employee Affinity Networks
• Mentoring scheme
• Volunteering Day
• Mortgage Advice
• Work from anywhere (2 weeks)
• Generous parental leave

We are committed to making our organisation an inclusive, respectful and engaging place to work with a culture shaped by our core values that promote equality, collaboration and respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you require any reasonable adjustments to be made, please let us know as part of our application page.

At Law Business Research, we believe in the power of growth and the importance of nurturing talent. We have learned that building the right team delivers extraordinary results. Our journey to becoming a global technology-driven information service provider is built on values of rewarding excellence, providing meaningful work, and fostering an inclusive environment that is diverse, connected, and supportive. Join us to contribute, grow, and be part of a journey where your impact is valued.