Sales Development Manager

Learning Curve Group; Spennymoor; On-site; GBP 80,000 - 100,000; Full time

Job summary

A progressive training organization in Spennymoor seeks a dynamic Sales Development Manager to lead a dedicated SDR team. The role involves driving team performance against KPIs, improving outreach strategies, and managing lead qualification processes. The ideal candidate has proven experience in B2B sales development and a strong understanding of CRM systems like Salesforce. This opportunity offers comprehensive benefits including annual leave, healthcare, and a supportive working environment.

Benefits

26 days annual leave + Bank Holidays

Buy & Sell additional days

Healthcare Scheme

Tech Scheme

Cycle to work Scheme

Paid Volunteer day

Early Finish Fridays

Student / Teacher Discount

Uniform

Qualifications

• Proven experience in managing SDRs, Inside Sales, or Lead Generation teams.
• Strong understanding of CRM systems to manage leads and report performance.
• Excellent communication, organisational, and analytical skills.

Responsibilities

• Manage, coach, and develop a high-performing SDR team.
• Drive the team to meet and exceed KPIs.
• Monitor individual and team performance.
• Own the SDR playbook and collaborate with BDMs.

Skills

Managing SDRs

B2B sales development

CRM systems

Coaching and developing others

Data-driven mindset

Communication skills

Organisational skills

Analytical skills

Proactive mindset

Leadership by example

Tools

Salesforce

Job description

Role Information

We’re looking for a dynamic and driven Sales Development Manager to lead our small, but growing, Sales Development Representative (SDR) team. You’ll play a pivotal role in ensuring the team consistently hits its KPIs and contributes to a strong, qualified pipeline for our Business Development Managers (BDMs). The SDR team is the first voice employers hear, the spark that ignites their journey with LCG. We’re keen to support them in uncovering opportunities, qualifying leads, and booking meetings that help our BDMs change lives through learning.

Key Duties

• Manage, coach, and develop a high‑performing SDR team, fostering a culture of accountability, collaboration, and continuous improvement.
• Drive the team to meet and exceed KPIs around outreach activity, lead qualification, meeting generation, and CRM hygiene. Set daily and weekly activity expectations.
• Monitor individual and team performance through 1‑to‑1s and team huddles, providing regular feedback, support, and interventions to drive performance and skill development.
• Own the SDR playbook; ensure MQLs are worked promptly, nurtured appropriately, and handed to BDMs as SALs. Collaborate with the Sales Director and Marketing team to refine outreach strategies and align with campaign goals.
• Partner with BDMs to ensure SALs are properly reviewed, accepted, or recycled.
• Ensure SDRs generate high‑quality meetings with decision‑makers in prospective client companies across HR, L&D, Operations, and Compliance teams.
• Maintain Salesforce accuracy and integrity, keeping data up‑to‑date and actionable.
• Support the team in following up on Marketing campaigns and tailoring outreach to key sectors, providing feedback on lead quality and campaign performance.
• Own SDR KPIs – MQL to SAL conversion, meetings booked, SAL to SQL conversion. Report weekly to Sales and Marketing leadership on performance and funnel health, providing trend analysis of prospecting activity, lead acceptance, and conversion rates.
• Work cross‑functionally with Marketing, BDMs, and RevOps to refine lead scoring, enrichment, and reporting. Contribute to campaigns with front‑line insights from employer conversations.
• Conduct your role in line with company values and expected behaviours.
• Promote equal opportunities and recognise diversity throughout the company.
• Comply with Safeguarding, Prevent, and Health and Safety policies and remain vigilant to potential concerns and risks at all times.
• Ensure confidentiality and professionalism at all times.
• Provide learners, customers, and colleagues with support, advice, and guidance as part of your everyday role.

Essential Criteria

• Proven experience in managing SDRs, Inside Sales, or Lead Generation teams.
• Strong understanding of B2B sales development and pipeline management.
• Strong understanding of CRM systems (Salesforce preferred) to manage leads and report performance.
• A passion for coaching and developing others, especially in cold outreach, qualification, and objection handling.
• Data‑driven mindset: comfortable with KPIs, reporting, and making decisions from metrics.
• Excellent communication, organisational, and analytical skills.
• A proactive, target‑driven mindset with a commitment to continuous improvement.
• Ability to inspire and lead by example, living LCG’s values every day.

Benefits

• 26 days annual leave + Bank Holidays
• Buy & Sell an additional 5 days each year
• Length of service annual leave increments starting at 2 years
• Healthcare Scheme
• Tech Scheme
• Ikea Scheme
• Cycle to work Scheme
• Paid Volunteer day each year
• Early Finish Fridays on the last Friday of every month
• Student / Teacher Discount
• Uniform

Equal Opportunities Statement

We are an equal opportunity employer and positively encourage applications from qualified and eligible candidates irrespective of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status or pregnancy and maternity.

If you would like to discuss this role in more detail or need support in applying for this role, please contact our recruitment team on 01388 777129 or [e-mail].