Sales Alliance Manager

CENTRIC SOFTWARE; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global software company is seeking a Sales Alliance Manager for EMEA and APAC to expand strategic alliances with consulting firms and system integrators. The role involves developing go-to-market strategies, enabling partners, and driving revenue growth. Ideal candidates will have over 5 years of experience in alliance sales, strong communication skills, and a Bachelor's degree in Business or Marketing, with an understanding of the Consumer Goods or Retail Industry.

Qualifications

• 5+ years of experience in alliance sales or business development in a SaaS or technology company.
• Strong understanding of business challenges in digital product creation, planning, pricing.
• Proven track record of building partnerships with consulting firms.

Responsibilities

• Identify, recruit, and onboard new Consulting and SI partners.
• Build strong relationships within alliance partner organizations.
• Develop and execute joint business plans with alliance partners.
• Drive partner sales pipeline and support deal cycles.
• Deliver enablement to ensure effective partner selling.

Skills

Alliance sales experience

Relationship building

Negotiation skills

Communication skills

Self-motivated

Education

Bachelor's degree in Business, Marketing, or related field

MBA

Job description

Position Summary
As a Sales Alliance Manager for EMEA and APAC, you will own and expand strategic alliances with consulting firms and SIs. You will develop joint go-to-market strategies, enable partners to successfully identify opportunities and position Centric Software PLM, Planning & Pricing and PXM solutions. In this role you collaborate cross-functionally with our sales, marketing, and professional services teams to drive revenue growth through this eco-system.Key Responsibilities

• Identify, recruit, and onboard new Consulting and SI partners aligned with our target market and growth goals.
• Build strong relationships at multiple levels within alliance partner organizations, acting as their primary point of contact into the Centric Software organisation.
• Develop and execute joint business plans with alliance partners, including sales targets, marketing initiatives, and enablement activities.
• Drive partner sales pipeline: co-create opportunities, support deal cycles, and help partners close business.
• Deliver enablement to ensure alliance partners can effectively identify opportunities position and sell services around the Centric Software PLM, Planning & Pricing and PXM solutions.
• Feedback Loop: Capture insights from alliances on product-market fit, solution gaps, and competitive dynamics, and channel this feedback to product and sales teams
• Represent Centric Software at industry and partner events to promote our alliance program and foster relationships.

Requirements

• 5+ years of experience in alliance sales, or business development within a SaaS or technology company in the Consumer Goods or Retail Industry.
• Strong understanding of the business challenges and processes in one or more areas: digital product creation, planning, pricing
• Strong understanding of the industry challenges in one or more areas: Food, Beverage, Cosmetics, Beauty, Fashion & Apparel.
• Proven track record of building and scaling partnerships with consulting firms and system integrators.
• Strong understanding of indirect sales models, co-selling, and joint go-to-market strategies.
• Excellent relationship-building, communication, and negotiation skills.
• Self-motivated, results-driven, and comfortable working in a fast-paced, dynamic environment.
• Ability to travel as needed to meet with partners and attend events (20-40%).
• Bachelor’s degree in Business, Marketing, or a related field (MBA is a plus).

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.