Retention Manager

Profiles Creative; City Of London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A fast-growing consumer brand based in London is looking for a Retention Manager with a focus on lifecycle and CRM strategies. You will own the retention marketing strategy, oversee CRM management, and drive campaigns across email and SMS. This role requires strong analytical skills to improve customer lifetime value and unlock growth opportunities in a dynamic environment. Candidates should have experience in customer retention strategy and a passion for building best-in-class marketing campaigns.

Benefits

Extensive benefits package

Equity options

Qualifications

• Experience in designing retention and lifecycle marketing strategies.
• Proficiency in CRM systems and automation.
• Strong analytical skills to assess customer data and campaign performance.

Responsibilities

• Own retention and lifecycle marketing strategy across all customer segments.
• Manage CRM end-to-end, including automated journeys and campaign execution.
• Plan and deliver weekly Email and SMS campaigns.

Skills

Customer retention strategy

CRM management

Email marketing

Data analysis

Campaign planning

Job description

Job Description

Retention Manager - Lifecycle & CRM Focused

£55,000 – £65,000 + extensive benefits package (Equity etc)

Fast-growing consumer brand (£16m run-rate in under 18 months)

London (Hybrid)

The Role

You’ll own customer retention and lifecycle performance end-to-end, designing the strategy, systems and execution that turn first-time buyers into long-term loyal customers.

This is a newly created role at a pivotal stage of growth, ideal for someone who wants real ownership and the opportunity to build best-in-class retention from the ground up. You’ll work across Email, SMS, automation and customer insights, collaborating closely with Growth, Brand, Product and Creative teams in a fast-paced, results-driven environment.

What You’ll Do

• Own retention and lifecycle marketing strategy across all customer segments
• Manage CRM end-to-end, including automated journeys, campaign planning and execution
• Plan and deliver weekly Email and SMS campaigns that educate, convert and build loyalty
• Analyse customer behaviour, churn and campaign performance to unlock growth opportunities
• Develop reporting frameworks and KPIs to improve customer lifetime value

Collaborate cr...