Retention Lead

Healf; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A health-tech company located in Greater London is seeking an experienced professional to manage customer retention and drive growth for their new product, Healf Zone. This pivotal role will involve strategic oversight of CRM initiatives, app development to enhance user retention, and the scaling of acquisition processes. The ideal candidate has 3-6 years of relevant experience, strong analytical skills, and a passion for health and wellness. Join a dynamic team committed to innovative solutions in the health sector.

Benefits

Premium Wellhub Membership

Exclusive Healf Perks

Nest Pension

Wellbeing-Focused Workspace

Team Connection through retreats

Qualifications

• 3-6+ years of experience in scaling retention or growth.
• Strong analytical skills turning complex data into insights.
• Fluency in retention strategies across CRM and subscriptions.

Responsibilities

• Drive CRM strategies for customer retention.
• Shape app development to enhance user retention.
• Scale 'Healf Zone', driving acquisition and engagement.

Skills

Analytical ability

Customer-centric thinking

Growth marketing

Retaining customers

Communication

Job description

Healf was founded by two brothers – Max and Lestat – with a relentless drive to reshape health and wellness.

Their journey has been fuelled by hard work, intensity, and a commitment to build something transformative.

Like all of us, they’re here to make a lasting impact.

Build the Future of Wellbeing

Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf. An ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT, MOVE, MIND, and SLEEP, and we’re just getting started.

We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in‑class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast, and redefining how the world shops and lives well.

About Us

At Healf, we’re not just a company, we’re a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing.

Our culture is grounded in The Healf Standard—five principles that define how we work and win:

• We Work Harder Than Anyone Else: Building something that improves lives takes long hours, grit, and sacrifice, but we thrive on it. We all feel energised by what we’re building.
• Never Settle: We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can’t be done.
• Obsession Over Talent: Talent alone isn’t enough—relentless curiosity and a drive to grow set us apart.
• The Healf Lifestyle: We live what we preach—our personal commitment to wellbeing fuels our professional productivity.
• Stronger Together: Everyone owns their lane, but we run as a unit.

With Healf Zone on the horizon, we’re entering the next phase of our journey: closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that’s not only extraordinary, but a first of its kind.

The Role

This is a pivotal role at the intersection of retention and growth. You’ll oversee the ideation, planning, and execution of Healf’s customer retention strategy across CRM, subscriptions, app, and customer experience.

At the same time, you’ll drive the growth of our newest product, Healf Zone, testing and scaling acquisition loops, referral programs, and product‑led growth tactics.

At first, you’ll wear multiple hats across CRM, growth marketing, and product. As the business grows, there’s a clear (and fast) path to build a specialist team around you and evolve into a senior leadership role within a multi‑billion‑pound health‑tech business.

Where You’ll Make an Impact

CRM & Retention

• Take ownership of CRM – a channel already driving significant revenue.
• Audit current set‑up and identify opportunities for optimisation and growth.
• Launch ~5 weekly campaigns/flows with our designers and copywriters to educate, convert, and retain customers.
• Track and analyse performance metrics, turning data into actionable insights.

App & Subscriptions

• Shape the development of our app into a world‑class retention tool, working closely with product and design.
• Build strategies to grow subscription revenue, reduce churn, and increase LTV.

Healf Zone Growth

• Own and scale Healf Zone: drive acquisition, activation, retention, and referrals from early launch to mass adoption.
• Run rapid, high‑velocity growth experiments across product, marketing, and funnels.
• Optimise customer journeys from onboarding to long‑term membership engagement.

Customer Experience

• Identify opportunities to elevate the end‑to‑end customer journey, boosting satisfaction and LTV.
• Drive an aligned omni‑channel experience that makes Healf’s retention efforts seamless and customer‑centric.

What You’ll Bring

• Track record in high growth: You have 3‑6+ years of experience, whether scaling retention/product/growth in a fast‑growing consumer business, or coming from top‑tier consulting with strong consumer exposure and now ready to own outcomes end‑to‑end.
• Sharp analytical ability: You turn complex data into clear insights and decisive action.
• Fluency in retention and growth: From CRM, subscriptions, and lifecycle marketing to acquisition loops, funnels, and product‑led growth tactics.
• Creative, customer‑obsessed thinking: Pairing empathy for the customer with commercial instincts and brand understanding.
• High ambition and ownership: You thrive under intensity, take initiative, and drive projects forward with accountability.
• Curiosity and growth mindset: Eager to learn, open to feedback, and committed to raising the bar for yourself and the team.
• Clear, collaborative communication: Able to align marketing, product, and design teams around shared goals.
• Passion for wellbeing: Excited to be around like‑minded people deeply interested in the space to help build a multi‑billion‑pound health‑tech business.

Why Join Healf

• Do your life’s best work: Build something that matters, with a team that moves fast and aims high.
• Surround yourself with A+ talent: You’ll work with high‑performers who care deeply and raise the standard every day.
• Be a builder: This isn’t a cog‑in‑the‑machine role. You’ll help shape our voice, culture, and growth.
• Wellbeing is the lifestyle: From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP.
• Premium Wellhub Membership: Unlimited entry to 1000's of gym, yoga, & fitness studios.
• Exclusive Healf Perks: 50% off all Healf products plus discounted Healf Zone blood testing.
• Nest Pension: Secure your future with our pension contributions.
• Wellbeing‑Focused Workspace: Incredible Hammersmith office with great natural lighting.
• Team Connection: Annual company‑wide retreat to recharge and bond.