Retail Digital Marketing Lead

Heart of England Society; Coventry; On-site; GBP 40,000; Full time

Job summary

A community-focused organization in Coventry seeks a Retail Digital Marketing Lead to enhance its digital presence. You will develop strategies across various platforms, prioritize community values, and collaborate with teams. The ideal candidate has over 5 years in digital marketing, experience with key tools, and a passion for innovation. This role offers the chance to influence marketing that makes a real impact.

Qualifications

• 5+ years of experience in digital marketing or CRM, ideally in retail.
• Proven expertise in key digital marketing tools.
• Experience developing local demographic-targeted campaigns.

Responsibilities

• Develop and lead our digital marketing strategy.
• Drive personalized content that reflects our brand values.
• Optimize digital campaign performance through analytics.

Skills

Digital marketing trends

CRM strategy

Content creation

AI-powered innovation

Analytics and A/B testing

Education

Degree in digital media, marketing, or related field

Tools

Meta Business Suite

Google Analytics

Job description

Overview

Head Office (Coventry) | Full Time (37.5 hours/week) | Permanent | Circa £40K

Are you a forward-thinking digital marketer ready to make your mark at the heart of a values-led, community-focused organisation?

Heart of England Co-operative Society is on the lookout for a Retail Digital Marketing Lead to drive our digital brand presence across food and funeral services. If you’re data-driven, strategically minded, and excited about emerging tech and AI, this could be your perfect next step.

Responsibilities

• Develop and lead an always-on digital marketing strategy across social media, email, websites, and a soon-to-launch mobile app
• Drive engaging, personalised content that reflects our brand values—community, value, charity, ESG, and diversity
• Shape our CRM strategy across the full customer lifecycle: acquisition, engagement, loyalty, and advocacy
• Optimise digital campaign performance through analytics, segmentation, and A/B testing
• Champion innovations in AI and emerging tools to enhance marketing efficiency and creativity
• Support our mission to be the leading community retailer by promoting programmes like Helping Hearts and Pennies
• Collaborate with internal teams and third-party agencies to deliver targeted campaigns that increase footfall, average basket value, and brand loyalty
• Manage our digital coordinator/apprentice and marketing budget

You’ll bring

You will be:

• A highly organised, strategic thinker with a creative spark
• Passionate about digital marketing trends, tech, and AI-powered innovation
• Comfortable in a fast-paced, multi-priority environment
• A confident communicator and team player who thrives on collaboration
• Results-focused, with a strong track record of digital campaign delivery

You will have:

• 5+ years of experience in digital marketing or CRM (ideally in retail)
• Proven expertise in Meta Business Suite, Google Analytics, and content tools
• Experience developing paid/organic campaigns targeting local demographics
• A strong understanding of customer journeys and multichannel engagement
• A degree (or equivalent experience) in digital media, marketing, or a related field
• Experience coaching or managing others and supporting professional growth

Why Join Us?

At Heart of England Co-operative Society, you won’t just work on campaigns—you’ll shape a digital presence that reflects real values and makes a real difference. We're a purpose-driven organisation that puts people and communities first, while embracing innovation and growth.

You’ll join a team that values creativity, collaboration, and continuous learning—where your ideas and expertise will directly influence how we connect with thousands of customers and members every day.

This is your chance to lead with purpose, grow with impact, and help define the future of retail marketing in a truly values-led business.

If you’re ready to bring your digital expertise to a role that really makes a difference, we want to hear from you.