Research Manager (Qual)

JR United Kingdom; City Of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading research firm in London is seeking a Research Manager to oversee qualitative research projects. The ideal candidate will have over 4 years of experience in qualitative consumer research and manage all aspects of research from design to client reporting. This position offers a chance to work with renowned clients and contribute to innovative market insights within a collaborative team environment.

Benefits

Competitive salary

Career progression opportunities

Multicultural environment

Qualifications

• 4+ years experience in qualitative market research.
• Demonstrated record in conducting end-to-end research independently.
• Knowledge of traditional and advanced qualitative data collection methodologies.

Responsibilities

• Manage qualitative research projects from design to reporting.
• Lead and collaborate on local and international projects.
• Ensure projects are delivered on time and to high quality.

Skills

Qualitative consumer research

Research methodologies

Communication skills

Data analysis

Client management

Tools

Various technology platforms for qualitative research

Job description

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Research Manager (Qual), london (city of london)

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Client:

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

1

Posted:

22.08.2025

Expiry Date:

06.10.2025

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Job Description:

About Us:

Toluna is the global research and insights leader that enables businesses to make smarter, insight-driven decisions – faster. We partner with the world’s leading brands, delivering impact through our advanced technology platform, comprehensive solution portfolio, global first-party panel, and world-class team of research experts. We are making investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding. Furthermore, our growing qualitative research team is already delivering outstanding work, seamlessly blending traditional approaches with innovative methodologies. We're proud to be partnering with a diverse range of clients on exciting, thought-provoking projects covering topics from tea to lingerie, and from banking to burgers, both B2C and B2B. Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com

Introduction:

To grow our team in the UK, we are looking for a Research Manager to join our team.

The Research Manager should be someone with experience in, and a passion for, qualitative research and will be responsible for coordinating and executing qualitative market research studies. This includes project scheduling and execution; screener and discussion guide design; moderating and managing fieldwork, reporting and analysis; client management; and serving as a liaison with internal and external operations teams.

Responsibilities:

• End-to-end management of qualitative research projects – lead and manage qualitative projects utilising various research platforms, from research design stage through moderation/fieldwork, and into analysis, report writing, and presenting to clients.
• Independently lead and manage small to medium size qualitative studies and manage more complex studies in collaboration with Qualitative Directors.
• Responsible for supporting both local and international projects/teams.
• Collaborate and coordinate with both internal and external teams to support smooth running of projects – field and operations teams, moderators, recruiters, etc.
• Design & moderate innovative and tailored research approaches across a variety of methodologies (e.g., groups, depths, online communities, ethnography, etc.).
• Conduct in-depth analysis and create compelling, story-led outputs that influence client decision-making.
• Ensure projects are delivered on time, on budget, and to the highest quality.
• Manage client relationships and expectations through quality service delivery and act as a trusted consultant, offering strategic insight and guidance throughout the research process.
• Provide clear, constructive feedback and contribute to a collaborative and inclusive culture.

Skills and Experience:

• Ideally 4+ years’ experience of qualitative consumer research.
• A demonstrated record in conducting end-to-end research independently.
• Knowledge of both traditional and advanced forms of qualitative data collection methodologies and techniques, analysis, and interpretation with the ability to apply to agency work.
• Experience in using various technology platforms for online synchronous and asynchronous qualitative research.
• You are curious, open-minded, have a love for details while keeping in mind the bigger picture.
• Excellent communication skills, ability to translate data from a diverse array of inputs and crafting a cohesive, compelling narrative.

Our Values:

• Acting with Ownership- Demonstrating individual accountability
• Bringing a forward mindset- Being action-oriented, bold and entrepreneurial
• Collaborating with Curiosity- Exhibiting teamwork through togetherness
• Discussing openly, committing jointly- Sharing your views openly
• Embracing empathy- Being egoless & caring

What We Offer:

At Toluna you will find an exciting and multicultural place to work. We employ the best and the brightest in our industry and we are always looking for rising stars to join our team.

We are proud of our staff members, and we offer competitive salaries, a wide range of benefits and the chance to progress your career within a truly global organization.

Toluna is an equal opportunities employer. We commit to keeping Toluna an inclusive, respectful, equal, and diverse workplace. One small way we’re focused on moving ourselves – and the world- forward.

With +40 million influencers across the globe, we look like you do, like the world does: made up of every ethnicity, social background, sexual orientation, religion, gender, age, or ability.

Join our global team. We welcome big thinking and reward great work.