Research Analyst (Social Media)

Brandwatch; City of Westminster; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading social media insights company is hiring a Research Analyst to support client strategy through data-driven insights. You will work on various projects, optimize client data engagement, and provide actionable recommendations. Ideal candidates have 2+ years of research experience, excellent analytical skills, and proficiency in data visualization tools. This full-time role is based in the United Kingdom, offering competitive benefits including a pension scheme and healthcare plans.

Benefits

Cision Group Personal Pension Scheme

Healthcare cash plan

Gym Subsidy

Discounted Dining

Qualifications

• 2+ years of research experience or data/statistical analysis.
• Understanding of marketing, market research, and social media.
• Experience in client communication and presentations.

Responsibilities

• Engage with client data across various projects.
• Provide strategic guidance aligned with business goals.
• Represent the team in client-facing meetings.

Skills

Data storytelling

Research methods

Client communication

Data visualization

Analytical skills

Tools

Excel

PowerPoint

Brandwatch or similar software

Job description

Job Overview

The Brandwatch Professional Services team is looking for a Research Analyst to join its Strategy & Insights division. We are looking for a person with a passion for social media, understanding and wanting to get to the bottom of trends in order to best service and provide guidance for client strategy. Based on a company's business goals, you'll be helping understand, guide and optimise their social media strategy. You'll need an appreciation of how businesses work and their KPIs, across paid and organic content, covering different sectors and regions. As a member of the Strategy & Insights team, you will execute bespoke research projects designed to help our clients understand their brands, consumers and industries. You will also help them act on this understanding.

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success.

Responsibilities

• Work with paid and organic social media content to understand and engage with client data.
• Work with clients across a range of industries and sectors, on both individual one-off projects and ongoing reporting.
• Optimise your time to work on multiple fast-paced projects at the same time and deliver quality and client-tailored insights.
• Build a research/storytelling plan that maps to the brief, project objectives with timelines and accountabilities.
• Execute on a research plan and build a narrative with data that is engaging and actionable.
• Provide strategic and consultative guidance to clients across roles/functions to map to their larger business goals/data.
• Work collaboratively and independently on research projects with a focus on personal accountability and project management.
• Represent the team in client-facing meetings, communication with clients on projects, and present to internal and external audiences.

Qualifications

• Gain an understanding of the full range of Brandwatch products and have a proven understanding of analysis, data storytelling and research methods. 2+ years of research experience or data / statistical analysis or agency experience, preferably with exposure to consumer insights and social media. Proficiency in managing your own time and working across projects.
• Understanding of marketing, market research and / or social media. Ability to think like a client and make recommendations based on business objectives.
• Technical aptitude for learning new software and conducting both quantitative and qualitative analyses.
• Experience creating data visualisations, data storytelling, and creating a compelling story flow of report deliverables.
• Confidence in business writing, client communication and presentation skills. Experience working directly with clients is a plus.
• Competency in Excel, Word and PowerPoint.
• Full training in Brandwatch software will be provided. Familiarity with social research, Boolean searches, unstructured data, Brandwatch or similar software is a strong advantage.
• Multilingual skills are a plus, but not a prerequisite.

Benefits

• Cision Group Personal Pension Scheme
• Life Assurance
• Healthcare cash plan
• Dental Insurance
• Private Medical Insurance (For directors and above only)
• Gym Subsidy
• Cycle to Work
• Discounted Dining
• Virtual GP
• Employee Assistance Programme (EAP)
• Eye Care Test
• Cision Global Charitable Giving Program
• BenefitHub (Retail discounts)