Remote FinTech B2B Product Marketing Lead - GTM & Adoption

IO Associates; Remote; GBP 80,000 - 100,000; Full time

Job summary

A leading FinTech company in the UK seeks a Head of Product Marketing to spearhead their product positioning and messaging strategies. The ideal candidate will have over 8 years of experience in B2B tech/SaaS marketing, preferably in fintech or payments, and a proven track record in driving go-to-market campaigns. This remote role requires strong leadership and collaboration with various stakeholders to ensure product adoption and commercial success.

Qualifications

• 8+ years experience in product marketing for B2B tech/SaaS.
• Experience in fintech or payments is advantageous.
• Proven success in promoting product adoption and GTM strategies.

Responsibilities

• Lead and execute product marketing strategy.
• Develop compelling product messaging and GTM plans.
• Create sales enablement materials and use cases.
• Drive customer and market insight initiatives.
• Collaborate with stakeholders across the business.

Skills

B2B tech/SaaS product marketing

Driving GTM campaigns

Customer and market insight

Team leadership

Job description

A leading FinTech company in the UK seeks a Head of Product Marketing to spearhead their product positioning and messaging strategies. The ideal candidate will have over 8 years of experience in B2B tech/SaaS marketing, preferably in fintech or payments, and a proven track record in driving go-to-market campaigns. This remote role requires strong leadership and collaboration with various stakeholders to ensure product adoption and commercial success.