Regional Sales Manager – Premium Retail Brand – Germany

CVUK; United Kingdom; On-site; GBP 52,000 - 71,000; Full time

Job summary

A leading premium retail brand is seeking a Regional Sales Manager to oversee operations in Germany. This role involves leading and developing store teams, driving commercial results, and ensuring an exceptional brand experience. The ideal candidate will have extensive retail management experience, strong leadership skills, and fluency in German and English. This opportunity offers great autonomy and long-term progression within a growing international brand.

Qualifications

• Proven experience as a Regional, Area, or Multi-Site Manager in premium/luxury retail.
• Strong leadership skills with the ability to motivate remote teams.
• Commercially minded and confident working with data and KPIs.

Responsibilities

• Lead, coach, and inspire Store Managers and their teams across the region.
• Analyse business performance and take action to exceed targets.
• Ensure brand and operational standards are consistently delivered.
• Support new store openings, recruitment, and training where needed.
• Act as the link between stores and the wider business functions.
• Build strong relationships with key stakeholders internally and externally.

Skills

Multi-site retail experience

Fluent in German

Fluent in English

Leadership skills

Commercially minded

Experience with data and KPIs

Job description

We're supporting a leading premium retail brand in their confidential search for a Regional Sales Manager to oversee their operations in Germany.

This role is ideal for someone with strong multi-site retail experience, fluent in German and English, who thrives in a fast-paced, customer-centric environment. You will be responsible for managing and developing store teams, driving commercial results, and ensuring an exceptional brand experience across all locations.

Key Responsibilities

• Lead, coach, and inspire Store Managers and their teams across the region
• Analyse business performance and take action to exceed targets
• Ensure brand and operational standards are consistently delivered
• Support new store openings, recruitment, and training where needed
• Act as the link between stores and the wider business functions
• Build strong relationships with key stakeholders internally and externally

About You

• Proven experience as a Regional, Area, or Multi-Site Manager in premium/luxury retail
• Strong leadership skills with the ability to motivate remote teams
• Commercially minded and confident working with data and KPIs
• Fluent in German and English
• Flexible to travel regularly within Germany

This is an exciting opportunity to make an impact within a growing international brand, offering great autonomy and long-term progression.