Regional Sales Manager - North West

Four Squared Recruitment Ltd; Manchester; On-site; GBP 70,000; Full time

Job summary

A leading recruitment agency in the UK is looking for a Regional Sales Manager to oversee territories in Northwest England. Candidates should have proven field sales experience and a passion for premium products. This role offers competitive salary, bonus potential, and additional benefits including a company car and comprehensive support for sales activities.

Benefits

Competitive salary and bonus structure

Company car and fuel card

Laptop, iPad, and phone

23 days holiday + bank holidays

Standard pension

Complimentary glasses and eye tests

Qualifications

• Must have field sales experience.
• Background in optical, consumer goods, FMCG, pharmaceutical, or medical tech preferred.
• Must possess strong relationship-building and customer service skills.

Responsibilities

• Achieve monthly sales of £50,000 with commission structure.
• Manage accounts ranging from £2,000-£10,000 deals.
• Hit annual billing targets of £600k-£800k.

Skills

Field sales experience

Product sales background

Strong relationship-building skills

Customer service skills

Organised mindset

Analytical skills

Strategic mindset

UK driving licence

Job description

Regional Sales Manager Northwest

Location: Northwest England
Salary: £42,000
OTE: £70,000+
Reference: (phone number removed)

Are you a driven field sales professional looking to represent a premium brand with a strong reputation for quality, innovation, and sustainability? Our client is a multi-award-winning British business with over a decade of success in the eyewear industry. Founded by two entrepreneurs with deep family roots in the sector, the company has grown into a global operation, supplying stylish and high-quality optical products to over 70 countries. Headquartered in the West Midlands, they operate from two distribution centres and maintain a close-knit team of around 55 employees, including a dedicated sales force.

Their product range spans mid to premium price points and is backed by a full-service model that includes in-house design, manufacturing, and sales. Sustainability is a core value, half of their product range is sustainably sourced, their vehicle fleet is fully hybrid/electric, and they are certified for their commitment to ethical and environmental standards.

The Role

As Regional Sales Manager, you will take over one of the company’s top three territories, covering Chester to Northumbria, across to Hull, and down to Sheffield (excluding Leeds). You will inherit a warm desk with existing accounts, but new business development is a key focus. Reporting to the Sales Director, you will manage a portfolio of independent accounts and groups. This is a consultative sales role where you will build long-term relationships, guide customers on product selection, and leverage the company’s extensive marketing resources.

Key Responsibilities

• Achieve monthly sales of £50,000, with commission starting at £16,666/month
• Manage deals ranging from £2,000-£10,000
• Hit annual billing targets of £600k-£800k
• Use a newly implemented CRM system to manage pipeline and activity
• Attend 3 major international trade shows annually (Paris, Milan, Munich)
• Spend 3-4 days in Bromsgrove office during onboarding to meet brand managers and align on strategy

What We’re Looking For

• Field sales experience (essential)
• Product sales background (optical, consumer goods, FMCG, pharmaceutical, or medical tech)
• Strong relationship-building and customer service skills
• Organised, analytical, and strategic mindset
• Full UK driving licence and willingness to travel
• Based within the region (ideally around Preston, Blackburn, or Bradford)

What’s on Offer

• Competitive salary and bonus structure (top performers earn £70k take-home)
• Company car and fuel card
• Laptop, iPad, and phone
• 23 days holiday + bank holidays (with 3 days reserved for Christmas)
• Standard pension
• Complimentary glasses, eye tests, and free sunglasses annually

This is a rare opportunity to join a business with a rich heritage, a strong growth trajectory, and a genuine commitment to sustainability. If you’re passionate about premium products and delivering exceptional service, we’d love to hear from you!