Regional Marketing Specialist

LotusFlare, Inc; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

LotusFlare, Inc is seeking a Regional Marketing Specialist to enhance its market strategy in the UK. The ideal candidate will execute marketing initiatives, collaborate with global teams, and adapt campaigns to local audiences, while ensuring successful regional growth in a dynamic environment.

Qualifications

• 2–5 years of marketing experience in regional or growth roles.
• Effective communicator with cross-functional team experience.
• Highly organized and thrives in fast-paced environments.

Responsibilities

• Support execution of regional marketing strategy.
• Assist in localizing global campaigns.
• Track campaign metrics and insights.

Skills

Communication

Organization

Data-awareness

Cultural understanding

Job description

Nomad, powered by LotusFlare, is transforming how the world connects through best-in-class eSIM technology, offering seamless global mobile connectivity to travelers and digital natives.

We’re hiring a Regional Marketing Specialist to support the growth and execution of our go-to-market strategy in [region] as part of our international expansion. Reporting to the Regional Marketing Lead, you’ll play a hands-on role in launching campaigns, executing local activations, managing partners, and supporting Nomad’s marketing presence across the region.

The ideal candidate is organized, execution-focused, culturally attuned to the region, and ready to roll up their sleeves in a fast-paced, startup-like environment. You’ll collaborate closely with both global and local teams across brand, performance, product, and partnerships.

What You’ll Do

• Support the execution of the regional marketing strategy across brand, digital, PR, influencers, and local activations
• Assist in adapting and localizing global campaigns for regional relevance and resonance
• Coordinate with creators, affiliates, agencies, and media partners on local initiatives
• Help manage regional marketing assets including landing pages, creatives, and toolkits
• Track campaign metrics, consumer insights, and competitor activities, feeding insights to the regional lead and global team
• Assist with the day-to-day management of influencer, affiliate, and partnership efforts
• Collaborate cross-functionally with product, performance, and design to support regional goals
• Contribute to building a strong local marketing presence and support new market entries

Who You Are

• 2–5 years of marketing experience, ideally in regional, campaign, or growth roles
• Familiar with executing across paid/owned/earned channels
• Highly organized and detail-oriented; thrives in fast-paced environments
• Deep understanding of local culture, media consumption, and influencer landscape
• Effective communicator with experience working cross-functionally or with remote/global teams
• Data-aware and performance-minded; comfortable tracking campaign metrics and reporting results
• A team player who’s proactive, curious, and eager to learn

Bonus Points For

• Experience in consumer tech, travel, or telecom industries
• Familiarity with influencer and affiliate platforms or campaign management tools
• Prior work in regional or matrixed teams
• Fluency in a regional language beyond English

KPIs You’ll Be Measured On

• Timely and effective execution of campaigns and local initiatives
• Support for regional acquisition and engagement goals
• Quality and performance of creator and affiliate collaborations
• Local content accuracy, cultural fit, and campaign resonance
• Responsiveness, communication, and support to the Regional Marketing Lead and global stakeholders

Why Join Us

Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer. Whether you're a digital nomad, a business traveler, or a family on the move, Nomad provides affordable, seamless eSIM access in 200+ destinations worldwide.

As a part of LotusFlare’s global ecosystem, you’ll join a company that supports top-tier telecom operators like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel. LotusFlare’s cloud-native Digital Network Operator (DNO) platform empowers digital-first experiences, drives customer engagement, and unlocks growth at scale.

With headquarters in Silicon Valley and offices across Europe, and Asia, we’re building a global-first, high-performance team. This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world.