Regional Digital Technical Sales Specialist

GEA; Warrington; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global engineering firm is seeking a Regional Digital Technical Sales Specialist to drive the digitalisation of service solutions and offerings. This role requires a strong commercial mindset and experience in lead generation through digital channels. The ideal candidate will have expertise in automation systems and work closely with Sales Teams across EMEA to develop regional business plans. The position offers opportunities for growth in a dynamic environment focused on innovation.

Qualifications

• Proven track record of lead generation and new client acquisition through digital / automation product channels.
• Hands-on experience in developing and implementing digital / automation service solutions.
• Strong collaborative mindset to work with local Sales Teams across EMEA.

Responsibilities

• Drive digitalisation of service solutions and offerings.
• Partner with Frontline Sales to identify and qualify leads.
• Develop regional business plans and maintain territory plans.

Skills

Lead generation

Customer engagement

Analytical mindset

Strong communication skills

Negotiation skills

Education

Bachelor’s degree in Automation, Electrical, Mechanical, Chemical, or Food Engineering

Job description

Responsibilities / Tasks

We are seeking a highly motivated and experienced Regional Digital Technical Sales Specialist to support our ambitious Mission30 growth by driving the further digitalisation of our service solutions and offerings, both internally and towards our customers. The ideal candidate will have a strong commercial mindset and a proven track record of generating leads and acquiring new clients through digital and automation product channels. You bring experience in implementing and selling digital / automation service solutions, processes, and workflows that support value streams for customers, and you collaborate closely with local Sales Teams across the EMEA region. A deep understanding of industrial processes and engineering environments is essential for this role.

Build & qualify pipeline : Partner with Frontline Sales to identify and qualify leads, dive into customer requirements, and shape tailored sales strategies informed by market intelligence.

Market & installed-base planning : Analyse the regional installed base, segment customers, and develop regional business plans; maintain territory plans and run regular status reviews and reports to stakeholders.

Solutioning & proposals : Define scopes / architectures and pricing; develop comprehensive, compliant proposals addressing technical, commercial, and legal aspects.

Deal execution : Support bid clarifications and contract negotiations to ensure a smooth and successful close.

Pilots & co-development : Work with GEA Digital Units and Center of Competencies to identify pilot customers, lead co-development projects, and scale proven solutions.

Customer engagement : Plan and deliver site visits, presentations, and demos; present solutions to customers and status updates to internal stakeholders.

Product expertise & enablement : Act as the regional LPT Digital Products Sales Specialist; champion digitisation via the GEA Academy; participate in Center of Competencies (Competence Centre) training and serve as a regional trainer for local Service Sales organisations.

Strategic relationship leadership : Serve as a trusted advisor and foster long-term relationships with a strong customer-centric, growth-mindset approach.

Cross-functional orchestration : Align with Center of Competencies, Product Management, Regional Service Heads, and Project Sales and Service teams to ensure process knowledge and customer access

What you will need to succeed :

Strong commercial mindset with a proven track record of lead generation and new client acquisition through digital / automationproduct channels.

Analytical mindset by analysing the relevant installed base in the region utilizing existing tools and resources and developing regionalbusiness plans including market potential, customer segmentation, and execution of actions to grow digital / automation productsales.

Hands-on experience developing and implementing digital / automation service solutions, processes, and workflows that supportcustomer value streams.

Deep understanding of industrial processes and engineering environments.

A strong collaborative mindset to partner with local Sales Teams across EMEA and global organisation.

Excellent communication and presentation skills

Your Profile / Qualifications

• Bachelor’s degree or higher in Automation, Electrical, Mechanical, Chemical, or Food Engineering
• Profound business understanding with strong commercial mindset
• Knowledge of B2B industries, preferably dairy and food processing
• Sales expertise in drying & filtration and automation products, with strong negotiation skills at management level
• Process knowledge and strong interest in digital products
• Analytical, problem-solving, and strategic thinking skills
• Strong customer orientation and ability to act as a trusted advisor
• Excellent communication and interpersonal skills, with ability to work in international and culturally diverse teams
• Adaptability to changing assignments and priorities
• High proficiency in English (spoken and written)