Real-Time Marketing Lead: Reactive Activations

lloyds banking group; Greater London; Hybrid; GBP 76,000 - 90,000; Full time

Job summary

A leading financial services group in the UK is seeking a Senior Marketing Manager for Reactive Comms. This role involves owning the reactive marketing strategy, making real-time decisions to capitalize on cultural trends, and ensuring the integration of activations across channels. Candidates should demonstrate creative bravery, strong relationship building, and the ability to assess risk and compliance. The position supports hybrid working options and offers a competitive salary based on location, alongside a comprehensive benefits package.

Benefits

Generous pension contribution of up to 15%

Annual bonus award, subject to Group performance

Share schemes including free shares

Discounted shopping benefits

30 days holiday plus bank holidays

Wellbeing initiatives and parental leave policies

Qualifications

• Proven ability to act quickly and decisively for high-quality activations.
• Deep understanding of cultural trends and social behaviours.
• Experience in delivering bold, disruptive activations.
• Skilled at making rapid, informed decisions for brand relevance.
• Ability to ensure seamless integration with wider campaign activity.
• Strong capability to assess reputational risk and compliance.
• Proven experience collaborating across internal teams and agencies.
• Ability to measure impact and apply learnings to improve effectiveness.

Responsibilities

• Own and deliver the reactive marketing approach.
• Make quick, strategic decisions for brand activations.
• Maintain a pulse on social trends to identify opportunities.
• Develop disruptive stunts and collaborations.
• Ensure activations are integrated with wider campaigns.
• Assess reputational risks while managing compliance.
• Monitor and evaluate the impact of activations.

Skills

Agility & Speed

Cultural & Zeitgeist Awareness

Creative Bravery

Strategic Judgement

Cross‑Channel Integration

Risk & Governance Management

Relationship Building

Performance & Learning

Job description

A leading financial services group in the UK is seeking a Senior Marketing Manager for Reactive Comms. This role involves owning the reactive marketing strategy, making real-time decisions to capitalize on cultural trends, and ensuring the integration of activations across channels. Candidates should demonstrate creative bravery, strong relationship building, and the ability to assess risk and compliance. The position supports hybrid working options and offers a competitive salary based on location, alongside a comprehensive benefits package.